Public Study B2C AMER, EMEA 2022

Metaverse and Web3 penetration

Web3 is the next version of the internet centred around user control, but there are still hurdles for everyday users in adopting this new technology. BCG chose the survey solutions experts at Potloc to publish a report on the potential of Web3.

Partnership summary

BCG, a leading consulting firm, wanted to create a web survey to assess Web3 penetration and understand its potential for growth in the market. 

To conduct this survey, BCG partnered with Potloc, for end-to-end survey support. The team interviewed 2,500 respondents across the globe on their understanding of Web3 and blockchain technologies. 

BCG was able to publish their findings into a report, establishing the consulting firm as a credible source for business insights. 
 

Sampling details

  • 2500

    respondents surveyed

  • 6

    countries targeted

  • 51%

    female respondents

  • 49%

    male respondents

Web3 Trends

1

Web3 concepts are generally unknown to the public

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bcg-metaverse-1-B
Many respondents were unaware of Web3 technologies beyond broad terms. Those who were aware of these technologies had difficulties defining them, signaling that more education and use cases are needed for large public consumption. 
2

Web3 growth is still low, but there is potential for expansion in the future

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bcg-metaverse-2-B

Metaverse platforms need to offer high quality experiences (like the ability to take training, spend time with friends, and shop in the metaverse) for wider consumer use.

3

There is a high potential for Web3 growth among Gen Z

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bcg-metaverse-3-B
Metaverses are primarily used by people aged 18-24 years who have these experiences mostly through video games.

Key figures from the survey

55%

of respondents would switch their current social network for one with more anonymity and data privacy–something Web3 offers.

42%

of respondents are most familiar with cryptocurrency versus AI or VR.

46%

of the 18-24 year respondents have used a metaverse before.

About BCG

Boston Consulting Group (BCG) partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG works closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

About Potloc

Potloc is the all-in survey platform where the world's leading consulting and private equity firms transform survey questions into strategic revelations. With unrivaled sample quality, AI-powered analysis, and end-to-end research management, we’ve helped 500+ global firms collect dynamic market insights from 343M+ consumers and professionals across industries and geographies. Tailored for high-speed, high-stakes missions, Potloc surfaces competitive data points to drive corporate strategy, due diligence, pre-due diligence, portfolio monitoring, and marketing.

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