Industry Briefing #13
Healthcare media highlights
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- Reading time
- 1 min
- Words
- The Briefing
- Published date
- June 24, 2024
The Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
On this week’s issue: A US Supreme Court ruling upholds access to the abortion pill mifepristone. Medical trends are shifting toward work-life balance and holistic health. The Center for Medicare and Medicaid Services faces lawsuits amid regulatory changes. Insurance companies are rethinking their approach to costly weight loss drugs. Efforts to boost cybersecurity in rural hospitals are being made by both the government and tech companies.
Questions to Stay One Step Ahead
There are so many exciting changes and debates happening in the healthcare industry right now. As organizations work to expand access to new products, treatments, and healthcare coverage, keeping costs in check has become a significant concern. Both physical and digital security is also an important concern for healthcare providers navigating the complexities of new healthcare technology. Questions to consider include:
- Abortion pill access: How do consumers feel about the recent Supreme Court ruling? How does this decision shift their perspectives of the current political landscape in the United States?
- Work-life balance: Are consumers prioritizing work-life balance? Have consumers who do prioritize work-life balance seen a shift in their health status?
- Weight loss drugs: How does the price of weight loss drugs affect consumer perceptions of them? At what price would consumers be willing to pay out-of-pocket for them?
Interested in launching a study on these topics?
Reach out to Potloc today to jumpstart a market research study for your strategic projects.