Why Potloc
Raise your bar for survey research.
The demanding nature of your work requires better than the delays, do-overs, and headaches of traditional survey solutions. Potloc is the no-compromise choice tailored to the speeds and standards of global consulting and private equity firms.
How the world’s decision-making powerhouses streamline their survey research.
“The key criteria that made Potloc our first choice were: high quality of data collection, access to our target audience, and real-time updates and transparency on data collected.”
“Potloc has become my chosen research provider for a while now. I found their level of responsiveness, speed, and sampling capabilities outstanding and unmatched.”
“It was a pleasure working with Potloc. We worked closely with them in drafting the study design, the data collection was efficient, and the delivery of the results was quick. Thanks to this collaboration, we successfully carried out the relevant analysis we needed.”
“We've compared different providers over time... at some point we judge that the quality isn't there. That's where we've been quite pleased: the quality of data we receive from [Potloc].”
“Quick ramp-up, fast delivery, quality results, immediate adaptation after feedback.”
“What the team particularly liked about [Potloc’s analysis platform] was the ability to quickly filter data sets while looking at the output data. Specifically sorting by country, by industry or by size of the respondent’s company. This enabled us to really quickly digest the data sets and come to conclusions quicker than if we would have had to do that ourselves in Excel.”
“Allows for precise targeting of individuals within particularly short deadlines. The results are then easily exploitable thanks to dynamic and intuitive dashboards that allow for a quick and thorough understanding of the data.”
“Potloc is far more effective for an investor to diligence the opportunity and definitely more cost-effective given the pricing. From an investor standpoint, it's a tremendous tool that we will use going forward.”
“Potloc is the perfect answer to our need to complement expert calls with a quantitative approach to support our team's investment strategies.”
“We appreciated the responsiveness of the team. Great dashboard interface for highlighting insights in a few clicks!”
“We were incredibly impressed by the dashboard capabilities that allow us to get into the meat of the storyline around the research very quickly. And It's been really neat to be able to chat with the AI Assistant to draw insights out of the data instantly.”
“Potloc is extremely efficient on the survey programming aspect, and indeed managed to collect our full sample in a short amount of time as promised. We used Potloc's dashboard to analyze the data, [which] helped us gain a lot of time as we didn't need to prepare an analysis file.”
The Potloc Edge
Fit for high-speed, high-stakes missions.
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Rapidly find the right respondents.
Potloc samples with unmatched reach and precision for consultants and investors who have no room for error. Survey consumers and professionals from any industry, globally.
Go from an initial quote to a 100% fresh, verified sample in under 3 weeks.
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Pull deeper insights in seconds.
Instantly uncover what’s buried in thousands of responses. Our AI analysis tools help you manipulate data in seconds, auto-generate key insights, and zoom into your target profiles.
Outpace the competition by extracting deeper, richer intel.
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Let us do the legwork.
Our technology is accompanied by end-to-end project management and integrated research guidance. Your Potloc team keeps your survey on track and in line with best practices.
Stay in the loop while unlocking time for other mission-critical work.
Our data speaks volumes.
No. of robust data quality checks your sample goes through before it’s delivered
Meet your mandate.
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For Strategy Missions
Knock your client recommendations out of the park with fresh, unique B2B and B2C insights. Keep your expertise a cut above the rest for any assignment.
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For Due Diligence
Make data-driven decisions across the PE investment lifecycle, from deal screening and origination to due diligence to portfolio monitoring.
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For Business Development
Showcase your firm’s mastery over markets and be the first to report on emerging trends. Publish data-backed thought leadership reports to attract clients and fortify trust.
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METHODOLOGIES
Conduct research that directly answers your business problems.
From doing a MaxDiff analysis to getting NPS — or even figuring out the optimal research methodology for your needs, you’ll have intuitive tools and expert guidance from start to finish.
Some of the methodologies we support you with include:
- Brand awareness
- Key Purchasing Criteria
- Total Unduplicated Reach and Frequency (TURF) analysis
- Customer Journey Mapping
- Market segmentation
Some of the methodologies we support you with include:
- Van Westendorp & Gabor Granger Methods
- Price Sensitivity Meter
- Monadic Pricing Test
Some of the methodologies we support you with include:
- Net Promoter Score
- Brand awareness
- Brand perception
- Customer satisfaction
- Benchmarking & positioning
- Total Unduplicated Reach and Frequency (TURF) analysis
Some of the methodologies we support you with include:
- MaxDiff Analysis
- Conjoint Analysis
Master any market.
Whatever the industry, Potloc helps you pull fresh, unique B2B and B2C survey insights on your tightest timelines.
Our decade of experience working with consulting firms and investment funds means that no matter the focus of your project, we have the in-house experts and historical knowledge to move on it fast.
Latest resources
Your go-to source for staying ahead of the markets—uncover industry trends, expert insights, and survey wisdom.
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PUBLIC STUDY2024Public Perceptions on Parasports
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IndustryBriefingOctober 21, 202421Healthcare industry highlightsThe Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
On this week’s issue: The Epic and Particle Health data exchange lawsuit has reached a resolution, while Microsoft is launching new healthcare-focused AI tools aimed at creating a more efficient workflow for nurses. At the same time, hurricanes in the southeastern United States have caused an IV fluid shortage, affecting healthcare accessibility. Meanwhile, the home healthcare industry is expected to grow exponentially over the next decade, and healthcare organizations continue to face the ongoing threat of cyberattacks. -
PUBLIC STUDY2024CTO Insights for the software industry
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Consumer Goods & Retail2024The Future of Luxury