Why Potloc

Raise your bar for survey research.

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The demanding nature of your work requires better than the delays, do-overs, and headaches of traditional survey solutions. Potloc is the no-compromise choice tailored to the speeds and standards of global consulting and private equity firms.

Qualitative proof

How the world’s decision-making powerhouses streamline their survey research.

Christopher Brown BW-1
Christopher Brown Partner
KPMG Ireland

“The key criteria that made Potloc our first choice were: high quality of data collection, access to our target audience, and real-time updates and transparency on data collected.”

Arne Junker BW-2
Arne Junker Partner
Kearney

“Potloc has become my chosen research provider for a while now. I found their level of responsiveness, speed, and sampling capabilities outstanding and unmatched.”

Emilie Dubuc BW-2
Emilie Dubuc Director
AlixPartners

“It was a pleasure working with Potloc. We worked closely with them in drafting the study design, the data collection was efficient, and the delivery of the results was quick. Thanks to this collaboration, we successfully carried out the relevant analysis we needed.”

Grégoire Tondreau BW-1
Grégoire Tondreau Senior Partner
Roland Berger

“We've compared different providers over time... at some point we judge that the quality isn't there. That's where we've been quite pleased: the quality of data we receive from [Potloc].”

Serkan Somer BW-2
Serkan Somer Principal
Arthur D. Little

“Quick ramp-up, fast delivery, quality results, immediate adaptation after feedback.”

Sander van Weele BW
Sander van Weele Partner
EY Parthenon

“What the team particularly liked about [Potloc’s analysis platform] was the ability to quickly filter data sets while looking at the output data. Specifically sorting by country, by industry or by size of the respondent’s company. This enabled us to really quickly digest the data sets and come to conclusions quicker than if we would have had to do that ourselves in Excel.”

Olivier Salomon BW-1
Olivier Salomon Partner & Managing Director
AlixPartners

“Allows for precise targeting of individuals within particularly short deadlines. The results are then easily exploitable thanks to dynamic and intuitive dashboards that allow for a quick and thorough understanding of the data.”

Liam Lynch BW-1
Liam Lynch Partner
Studio VC

“Potloc is far more effective for an investor to diligence the opportunity and definitely more cost-effective given the pricing. From an investor standpoint, it's a tremendous tool that we will use going forward.”

Anonymous 2-1
Senior Associate Top 3 Global PE Firm

“Potloc is the perfect answer to our need to complement expert calls with a quantitative approach to support our team's investment strategies.”

Anonymous 2-1
Investment Manager Top 3 Global PE Firm

“We appreciated the responsiveness of the team. Great dashboard interface for highlighting insights in a few clicks!”

Rebecca Bryer BW
Rebecca Bryer Director of Insights and Market Eminence
North Highland, USA

“We were incredibly impressed by the dashboard capabilities that allow us to get into the meat of the storyline around the research very quickly. And It's been really neat to be able to chat with the AI Assistant to draw insights out of the data instantly.”

Marion Chhoa BW
Marion Chhoa Manager
Simon-Kucher, Paris

“Potloc is extremely efficient on the survey programming aspect, and indeed managed to collect our full sample in a short amount of time as promised. We used Potloc's dashboard to analyze the data, [which] helped us gain a lot of time as we didn't need to prepare an analysis file.”

The Potloc Edge

Fit for high-speed, high-stakes missions.

  • Target

    Rapidly find the right respondents.

    Potloc samples with unmatched reach and precision for consultants and investors who have no room for error. Survey consumers and professionals from any industry, globally.

    Go from an initial quote to a 100% fresh, verified sample in under 3 weeks.

    Learn about our sampling tech
  • ShieldCheck

    Pull deeper insights in seconds.

    Instantly uncover what’s buried in thousands of responses. Our AI analysis tools help you manipulate data in seconds, auto-generate key insights, and zoom into your target profiles.

    Outpace the competition by extracting deeper, richer intel.

    Learn about our AI analysis tools
  • ListChecks

    Let us do the legwork.

    Our technology is accompanied by end-to-end project management and integrated research guidance. Your Potloc team keeps your survey on track and in line with best practices.

    Stay in the loop while unlocking time for other mission-critical work.

    Talk to an expert
Executive Summary

Our data speaks volumes.

99%
of the world’s top 20 consulting logos conduct survey research with Potloc
14

No. of robust data quality checks your sample goes through before it’s delivered

48
Avg. time from your quote to a launched survey 
2-3
Avg. time for sample delivery, in weeks

METHODOLOGIES

Conduct research that directly answers your business problems.

No need to master market research to ace your mandates. Whatever you want to learn from your respondent data, Potloc can help.

From doing a MaxDiff analysis to getting NPS — or even figuring out the optimal research methodology for your needs, you’ll have intuitive tools and expert guidance from start to finish.

Some of the methodologies we support you with include:

  • Brand awareness
  • Key Purchasing Criteria
  • Total Unduplicated Reach and Frequency (TURF) analysis
  • Customer Journey Mapping
  • Market segmentation

Some of the methodologies we support you with include:

  • Van Westendorp & Gabor Granger Methods
  • Price Sensitivity Meter
  • Monadic Pricing Test

Some of the methodologies we support you with include:

  • Net Promoter Score
  • Brand awareness
  • Brand perception
  • Customer satisfaction
  • Benchmarking & positioning
  • Total Unduplicated Reach and Frequency (TURF) analysis

Some of the methodologies we support you with include:

  • MaxDiff Analysis
  • Conjoint Analysis
INDUSTRIES

Master any market.

Whatever the industry, Potloc helps you pull fresh, unique B2B and B2C survey insights on your tightest timelines. 

Our decade of experience working with consulting firms and investment funds means that no matter the focus of your project, we have the in-house experts and historical knowledge to move on it fast. 

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