Thought Leadership

Publish insights that turn heads.

3D Element Thought Leadership

With a decade of experience helping firms source proprietary insights and share data-backed reports, Potloc’s all-in survey platform drives visibility and credibility in service of your marketing and business development goals.

The Potloc Edge

Be the authority on your markets of interest.

  • ShootingStar

    Strengthen your reputation with unique, robust insights.

    With thought leadership, there’s no margin of error. Whatever your target industry, Potloc helps surface robust, reliable insights on any industry or niche, so you can confidently publish reports that showcase your expertise.

  • ChartPolar

    Publish when it matters most.

    Potloc moves at the speed of consulting, helping you be the first to spot trends and strategize for changing market dynamics. Our smart sampling engine, data quality controls, and AI analysis tools allow you to pull swift insights that outpace the competition.

  • Headphones

    Skip the legwork with proven research partners.

    Say goodbye to cumbersome fieldwork. We’ve been handling survey admin and best practices for top consulting firms for over a decade. From survey design to data analysis, breeze through with end-to-end oversight from market research experts.

    View our past collaborations

METHODOLOGIES

Custom research support for your thought leadership needs.

No need to master market research — that’s what we’re here for. 

From doing a MaxDiff analysis to getting NPS, or even figuring out the optimal research methodology for your report, you’ll have intuitive tools and expert guidance from start to finish.
Some of the methodologies we support you with include:
  • Brand awareness 
  • Key Purchasing Criteria 
  • Total Unduplicated Reach and Frequency (TURF) analysis 
  • Customer Journey Mapping
  • Market segmentation
Some of the methodologies we support you with include:
  • Van Westendorp & Gabor Granger Methods
  • Price Sensitivity Meter
  • Monadic Pricing Test
Some of the methodologies we support you with include:
  • Net Promoter Score 
  • Brand awareness
  • Brand perception 
  • Customer satisfaction
  • Benchmarking & positioning
  • Total Unduplicated Reach and Frequency (TURF) analysis
Some of the methodologies we support you with include:
  • MaxDiff Analysis
  • Conjoint Analysis
Qualitative proof

Where 99% of the global top 20 consulting firms raise the bar of their thought leadership.

Christopher Brown BW-1
Christopher Brown Partner
KPMG Ireland

“The key criteria that made Potloc our first choice were: high quality of data collection, access to our target audience, and real-time updates and transparency on data collected.”

Arne Junker BW-2
Arne Junker Partner
Kearney

“Potloc has become my chosen research provider for a while now. I found their level of responsiveness, speed, and sampling capabilities outstanding and unmatched.”

Emilie Dubuc BW-2
Emilie Dubuc Director
AlixPartners

“It was a pleasure working with Potloc. We worked closely with them in drafting the study design, the data collection was efficient, and the delivery of the results was quick. Thanks to this collaboration, we successfully carried out the relevant analysis we needed.”

Grégoire Tondreau BW-1
Grégoire Tondreau Senior Partner
Roland Berger

“We've compared different providers over time... at some point we judge that the quality isn't there. That's where we've been quite pleased: the quality of data we receive from [Potloc].”

Serkan Somer BW-2
Serkan Somer Principal
Arthur D. Little

“Quick ramp-up, fast delivery, quality results, immediate adaptation after feedback.”

Sander van Weele BW
Sander van Weele Partner
EY Parthenon

“What the team particularly liked about [Potloc’s analysis platform] was the ability to quickly filter data sets while looking at the output data. Specifically sorting by country, by industry or by size of the respondent’s company. This enabled us to really quickly digest the data sets and come to conclusions quicker than if we would have had to do that ourselves in Excel.”

Olivier Salomon BW-1
Olivier Salomon Partner & Managing Director
AlixPartners

“Allows for precise targeting of individuals within particularly short deadlines. The results are then easily exploitable thanks to dynamic and intuitive dashboards that allow for a quick and thorough understanding of the data.”

Liam Lynch BW-1
Liam Lynch Partner
Studio VC

“Potloc is far more effective for an investor to diligence the opportunity and definitely more cost-effective given the pricing. From an investor standpoint, it's a tremendous tool that we will use going forward.”

Anonymous 2-1
Senior Associate Top 3 Global PE Firm

“Potloc is the perfect answer to our need to complement expert calls with a quantitative approach to support our team's investment strategies.”

Anonymous 2-1
Investment Manager Top 3 Global PE Firm

“We appreciated the responsiveness of the team. Great dashboard interface for highlighting insights in a few clicks!”

Rebecca Bryer BW
Rebecca Bryer Director of Insights and Market Eminence
North Highland, USA

“We were incredibly impressed by the dashboard capabilities that allow us to get into the meat of the storyline around the research very quickly. And It's been really neat to be able to chat with the AI Assistant to draw insights out of the data instantly.”

Marion Chhoa BW
Marion Chhoa Manager
Simon-Kucher, Paris

“Potloc is extremely efficient on the survey programming aspect, and indeed managed to collect our full sample in a short amount of time as promised. We used Potloc's dashboard to analyze the data, [which] helped us gain a lot of time as we didn't need to prepare an analysis file.”

  • Hit the ground running with crystal-clear project feasibility, pricing, and timelines.

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  • Craft your questionnaire with prompt guidance from our in-house research experts.

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  • Reach the best B2B or B2C respondents for your survey, across industries and geographies.

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  • Safeguard your sample’s integrity with transparent, benchmark-setting defenses.

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  • Slash your analysis tenfold with instant insights and data visualization.

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INDUSTRIES

Stay ahead of the market with sector-specific insights.

Whatever the industry, we’ve surveyed it. Our deep experience working with consulting partners has resulted in institutional knowledge across domains. As unique as your project seems, we have the experts and historical knowledge to move on it fast. 
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Latest resources

Your go-to source for staying ahead of the markets—uncover industry trends, expert insights, and survey wisdom.