PUBLIC STUDY B2C France 2024
Public Perceptions on Parasports
The International Wheelchair Basketball Federation (IWBF) needed a boost in their corporate partnerships. Simon-Kucher worked pro bono to support their goals, partnering with Potloc on a market study on public perceptions of parasports as part of their approach.
Unlocking growth with data.
To help the IWBF increase revenue and visibility, Simon-Kucher partnered with Potloc to gather insights from a survey on the French public’s awareness and attitudes toward parasports and the role corporations play in supporting them. Using the insights, Simon-Kucher helped the IWBF strengthen its value proposition, positioning the federation to better attract corporate partnerships.
Marion Chhoa
Manager at Simon-Kucher
Sebastien Reith
Account Executive at Potloc
Survey details.
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9
days of fieldwork
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15
data quality checks
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1000
qualified respondents
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13
regions targeted in France
Key survey objectives.
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Measuring public interest in parasports.
To gain strategic insights, the team at Simon-Kucher and Potloc wanted to very quickly gather representative data on perceptions around parasports as well as the role of corporations in supporting them.
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Structuring the partnership approach.
Simon-Kucher wanted to establish a structured approach to targeting prospects and guide the IWBF to a better engagement-to-negotiation process.
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Strengthening the IWBF value proposition.
The key end goal was to enhance the IWBF’s value proposition, establishing clear, data-driven selling points, and creating more compelling and attractive offers.
Findings and client impact
85% think that it is important for companies to support parasports.
This key data point helped the IWBF leverage their position in parasports in comparison to other associations or non-profit organizations.
65% have heard of wheelchair basketball, compared to 40% who are aware of para-athletics.
Because of their emphasis on wheelchair basketball, this data point provided a strong argument for the IWBF as a preferred parasport partner.
50% stated that their perception of a brand would improve if it sponsored parasports.
Supporting parasports can enhance brand image and help attract and retain customers, a strong point that helped improve the IWBF’s value proposition.
Our team
Sebastien Reith
ACCOUNT EXECUTIVE
sebastien.reith@potloc.com
Martin Le Tessier
SENIOR ACCOUNT EXECUTIVE
martin.letessier@potloc.com
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