PUBLIC STUDY B2B Europe 2024

State of ESG in the Netherlands

Roland Berger and the Impact Economy Foundation teamed up with Potloc to assess the impact maturity of 77 Dutch corporate powerhouses. Our partnered survey reveals a profound shift: impact governance is no longer peripheral, it's pivotal.

Sustainability:
the key to lasting business impact.

Most Dutch businesses aren't just seeing sustainability reporting as a regulatory requirement — they're viewing it as a long-term strategic lever. 

Roland Berger, The Impact Economy Foundation, and Potloc reveal how 77 of the Netherlands’ most influential companies are reimagining value.

Floor van Werven

Principal at Roland Berger Netherlands

Antoine Béguerie

Senior Account Manager at Potloc

Sampling details.

  • 77

    Dutch companies surveyed

  • 24

    participating industries

  • 4

    impact maturity pillars

  • 1

    clear perspective to align on: the Corporate Sustainability Reporting Directive (CSRD)

Simplifying the survey process.

  • chart-data

    Lack of representative data.

    Surveying 77 large companies can be an undertaking. But Potloc’s smart sampling methodology efficiently collected and analyzed expert data against the CSRD topics, ensuring the credibility and comprehensiveness of the findings.

  • Robot

    Finding authentic POVs on ESG.

    Bots, fraudsters, or shallow answers? Not on Potloc’s watch. With the platform’s expert human and AI checkpoints, only reliable responses were highlighted in the report.

  • NotePencil

    Wasting time combing through piles of industry intel.

    Manual data analysis is now a thing of the past with Potloc’s instant analysis tools, helping Roland Berger transform raw numbers into golden guidance.

  • Wrench

    Missing impact measurement blindspots.

    Where most surveys only scratch the surface, Potloc’s expertly designed survey revealed critical insights that companies might not readily disclose — uncovering meaningful gaps in sustainability practices.

The sustainability scorecard:
Current vs. ideal state of Dutch companies.

1

Properly measure quantified impact.

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Only 44% of companies quantify their impact, highlighting a need for improved data measurement and reporting practices across environmental, social, and governance (ESG) factors.

2

Integrate ESG KPIs into daily decision-making.

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Only 29% of companies consider external costs like carbon price in their strategies, indicating limited to no integration of ESG considerations.

3

Build expertise within and beyond the organization.

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46% of companies have sufficient in-house expertise to tackle ESG topics.

4

Advocacy efforts are limited.

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Only 19% of companies actively advocate for stronger ESG policies, highlighting a critical area for improvement.
Our collaboration with Potloc was instrumental in the project's success. Potloc’s experience in survey programming and data collection allowed us to gather a comprehensive dataset. The platform significantly improved our speed to insights, enhancing the overall depth and efficiency of our analysis.
Floor van Werven Principal at Roland Berger Netherlands
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Our team

Antoine Béguerie
SENIOR ACCOUNT MANAGER
antoine.beguerie@potloc.com

Transform survey data into strategic thought leadership.

With unmatched sample quality, time-saving analysis tools, and dedicated research experts at your disposal, Potloc is the go-to survey partner for PE & consulting firms.