Public Study B2B and B2C Europe and North America 2023

Who pays to solve the aviation emissions problem?

The aviation industry’s journey to net zero emissions poses several challenges and questions for consumers and stakeholders. Leading consulting firm, KPMG, and survey partner, Potloc explore consumer attitudes to decarbonization efforts and how it can affect the aviation industry at large.

Partnership summary

KPMG wanted to survey consumers and industry leaders about the cost implications of net zero carbon emissions in the aviation industry. 

Potloc stood out as a survey partner for the team at KPMG due to the company’s unparalleled expertise in gathering primary research data from niche audiences with speed and thorough data quality checks. 

With Potloc, KPMG was able to publish their findings as a part of their authoritative Aviation 2030 series, providing value and solutions to airlines, energy players, policymakers, and other stakeholders in reaching aviation’s net zero carbon goal. 

Survey details

  • 950

    respondents

Key trends for the Aviation Industry

1

SAF offers the greatest potential pathway for the aviation industry’s decarbonisation journey.

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 SAF usually carries a price premium. Widespread use of SAF to increase ticket costs by 15% by 2040 in some regions. 
2

Consumers are open to moderate price increases due to SAF and other decarbonization efforts.

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Low-frequency travelers are much more relaxed about incremental decarbonisation ticket increases than high-frequency ones. 
3

Ticket price is the biggest consideration for flyers when choosing airlines.

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Price and flight departure/arrival times remain the biggest factors for consumers when purchasing airline tickets. 

Key figures from the survey

20%

of respondents think that airlines are doing enough to mitigate carbon emissions

19%

of respondents believe that customers should have to pay the premium required to produce Sustainable Aviation Fuel (SAF).

43%

of respondents believe that airlines should be responsible for the cost of SAF. 

Commercial airline customers have mixed feelings around how to fund the sector’s decarbonisation. The social and economic benefits clearly outweigh the environmental considerations for millions of citizens daily, while our research suggests the carbon footprint of comparable journeys is low on priorities. Flight times, airport choice, price remains king.
Christopher Brown BW-2
Chris Brown Partner at KPMG Ireland
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KPMG is a multinational professional services network. KPMG offers financial audit, tax, and advisory services. Their advisory services cover various areas, including management consulting, strategy, technology, and risk management.
Potloc is the all-in survey platform where the world's leading consulting and private equity firms transform survey questions into strategic revelations. With unrivaled sample quality, AI-powered analysis, and end-to-end research management, we’ve helped 500+ global firms collect dynamic market insights from 343M+ consumers and professionals across industries and geographies. Tailored for high-speed, high-stakes missions, Potloc surfaces competitive data points to drive corporate strategy, due diligence, pre-due diligence, portfolio monitoring, and marketing.

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