Public Study B2B and B2C APAC, EMEA, and AMER 2024
How businesses are managing disruption and growth in 2024
Disruption happens when businesses and markets shift due to economic, societal, environmental, or political and regulatory influences. AlixPartners in conjunction with Potloc developed a study on how businesses are meeting these challenges.
Partnership summary
AlixPartners wanted to research the impact of economic, societal, and other outside pressures on businesses and how businesses managed through these forces.
Potloc was an obvious choice as a survey partner because of the company's global sampling capabilities and data quality practices.
With Potloc’s help, AlixPartners was able to survey 3,100 leading executives across 11 different countries.
AlixPartners and Potloc published their findings into the 5th Annual Disruptive Index, which gave key takeaways on how businesses can manage uncertainty, and boosted AlixPartners’ status as a premiere consulting firm.
Potloc was an obvious choice as a survey partner because of the company's global sampling capabilities and data quality practices.
With Potloc’s help, AlixPartners was able to survey 3,100 leading executives across 11 different countries.
AlixPartners and Potloc published their findings into the 5th Annual Disruptive Index, which gave key takeaways on how businesses can manage uncertainty, and boosted AlixPartners’ status as a premiere consulting firm.
Survey details
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3,100
respondents surveyed
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10
industries covered
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11
countries targeted
Business disruption trends for 2024
1
Companies are more likely to react than drive disruption
Rather than leading disruption with innovation, more companies are just managing the current macro environment and making decisions based on that.
2
Executives cite new technologies as the biggest disruptive opportunities
Executives see emerging technologies as an opportunity produced from disruption. AI was identified as the most important digital issue to address.
3
Fewer executives report their businesses being highly disrupted compared to previous year
Business leaders are more optimistic this year due to the positive outlook on the macro environment. Sixty-two percent of executives expect economic growth in their region over the next 12 months.
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