Public Study B2C France 2023
The rise of secondhand in France
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Available in French only.
Available in French only.
Discover the impact of inflation on French consumer behavior in 2023. This tracker, carried out by AlixPartners and Potloc, reveals key trends in the retail sector in preparation for 2024.
Sampling details
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4000
French respondents
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26%
of respondents are between 18-34 years old
-
33%
of respondents are between 35-54 years old
-
42%
of respondents are 55 years old and older
Key trends for 2023
An almost universally high level of concern among the French throughout 2023
This increase is particularly pronounced among the less affluent socio-professional categories (SPC-), where 44% say they are very worried at the end of the year, compared with 26% among the more affluent SPC+.
When worries over inflation rise, new products are abandoned in favor of secondhand
On the other hand, in categories such as adult clothing and cell phones, new purchases still dominate (61% and 50% respectively), although the secondhand option is gaining ground (25% and 21%). In uncertain economic times, when sustainability is becoming increasingly important, consumers are adapting their consumption patterns accordingly.
A closer look reveals that secondhand purchasing varies by product type and demographic
Some consumer profiles are more likely to buy certain products secondhand. Interesting associations include:
• Young adults: Most product categories, except high-tech/electronics
• Women: Clothing purchases, especially children's
• Less affluent individuals: Most product categories, especially automotive purchases
Our team
Illan Bitton
STRATEGY DIRECTOR, POTLOC
illan.bitton@potloc.com
Ouiam Herrar
GLOBAL ACCOUNT MANAGER ALIXPARTNERS, POTLOC
ouiam.herrar@potloc.com