Public Study B2C France 2023
Inflation Causing Food Sobriety in France
Available in French only.
Available in French only.
Find out how inflation is impacting French people's food buying and consumption habits in this third wave of our national research.
Key trends for 2023
An increasing number of French people are concerned about the impact of inflation
French people's concerns about inflation reach their peak in September 2023. No less than 40% of French people say they are "very worried", and almost one in three feel that the French population has lost a great deal of purchasing power (<10%) over the past 12 months.
Monthly household food spending rose 22% from September to May
Monthly food expenditure (excluding take-out) has risen substantially. While the average household spent €446.70 on food shopping in May 2023, the estimate rises to €547.60 in September 2023 - an increase of +22% which is not without consequences on their purchasing habits.
More people are reducing their food purchases
Faced with rising food prices, French consumers are entering an era of food sobriety. Gone are the days of superfluous purchases: 41% said they would reduce the quantities they buy in September 2023 (versus 34% in February), and 61% said they would reduce purchases of "pleasure" products.
Most French prioritize quality over price in food purchases
Although price has gained more and more prominence since the first survey wave in February 2023, quality remains the main criterion for food purchases for 52% of the French, a slight majority. Hard-discount chains (Lidl, Aldi) continue to be the most popular choice for food shopping.
Examine the impact of inflation on French purchasing habits.
Insights are available in French only - access now with easy and free registration.
