Public Study B2C France 2023

Inflation Causing Food Sobriety in France

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Available in French only.

Find out how inflation is impacting French people's food buying and consumption habits in this third wave of our national research.

Key trends for 2023

1

An increasing number of French people are concerned about the impact of inflation

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French people's concerns about inflation reach their peak in September 2023. No less than 40% of French people say they are "very worried", and almost one in three feel that the French population has lost a great deal of purchasing power (<10%) over the past 12 months.

2

Monthly household food spending rose 22% from September to May

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Monthly food expenditure (excluding take-out) has risen substantially. While the average household spent €446.70 on food shopping in May 2023, the estimate rises to €547.60 in September 2023 - an increase of +22% which is not without consequences on their purchasing habits.

3

More people are reducing their food purchases

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Faced with rising food prices, French consumers are entering an era of food sobriety. Gone are the days of superfluous purchases: 41% said they would reduce the quantities they buy in September 2023 (versus 34% in February), and 61% said they would reduce purchases of "pleasure" products.

4

Most French prioritize quality over price in food purchases

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Although price has gained more and more prominence since the first survey wave in February 2023, quality remains the main criterion for food purchases for 52% of the French, a slight majority. Hard-discount chains (Lidl, Aldi) continue to be the most popular choice for food shopping.

Examine the impact of inflation on French purchasing habits.

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