Public Study B2C France 2023
Inflation Impacts Vacation-Goers In France
Access the full study
Available in French only.
Access the full study
Available in French only.
Discover the results of the second wave of our national tracker study. Follow the evolution of French consumption behavior in the context of the ongoing inflation during the spring of 2023.
Key trends for 2023
1
Most French are managing to make ends meet
73% of French people believe they have lost purchasing power in their household over the past year, and nearly 50% believe this loss exceeds 5%. 80% of French people say they are personally worried about the consequences of inflation.
2
Abandoning purchases is becoming the new norm
65% of French people say they had to give up on a purchase in the last 12 months. Young adults (18-34-year-olds) had given up the most on purchases under €100 (47%).
3
Top sacrifices for French people this summer 2023
54% of French people estimate they have spent more on food in the last 12 months. However, it has been revealed that the French have developed a more cautious food-buying behavior, sometimes associated with anti-consumerism.
4
Popular strategies for spending less on food
Between 25% and 30% of 18 to 34-year-olds prefer to buy second-hand, especially for non-food products such as electronics, household appliances, and ready-to-wear clothing.
Faced with high inflation (+5% in one year) and widespread concern, the French have no choice but to save money. As summer approaches and the need to relax arises, how will they manage their expenses and maintain their vacation budget? Will they dip into their savings and/or examine prices carefully? Either way, French people have become forced to anticipate their expenses since the start of the year, with 85% of the French declaring that they had given up on a purchase during the last 12 months.
Gabriel Tavoularis
Insights Expert at Potloc
