Public Study B2C France 2023

Inflation Impacts Vacation-Goers In France

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Available in French only.

Discover the results of the second wave of our national tracker study. Follow the evolution of French consumption behavior in the context of the ongoing inflation during the spring of 2023.

Key trends for 2023

1

Most French are managing to make ends meet

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73% of French people believe they have lost purchasing power in their household over the past year, and nearly 50% believe this loss exceeds 5%. 80% of French people say they are personally worried about the consequences of inflation.
2

Abandoning purchases is becoming the new norm

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65% of French people say they had to give up on a purchase in the last 12 months. Young adults (18-34-year-olds) had given up the most on purchases under €100 (47%).

Examine the impact of inflation on French purchasing habits.

Insights are available in French only - Easy and free registration.
3

Top sacrifices for French people this summer 2023

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54% of French people estimate they have spent more on food in the last 12 months. However, it has been revealed that the French have developed a more cautious food-buying behavior, sometimes associated with anti-consumerism.
Faced with high inflation (+5% in one year) and widespread concern, the French have no choice but to save money. As summer approaches and the need to relax arises, how will they manage their expenses and maintain their vacation budget? Will they dip into their savings and/or examine prices carefully? Either way, French people have become forced to anticipate their expenses since the start of the year, with 85% of the French declaring that they had given up on a purchase during the last 12 months.
Gabriel Tavoularis BW
Gabriel Tavoularis Insights Expert at Potloc
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