Public Study B2C France 2023
Worries Over Inflation Across France
Access the full study
Available in French only.
Access the full study
Available in French only.
Potloc surveyed 1,000 French people in February 2023 to measure the impact of rising prices on their purchasing and consumption habits.
Key trends for 2023
1
Most French worry about the impact of inflation
73% of French people believe they have lost purchasing power in their household over the past year, and nearly 50% believe this loss exceeds 5%. 80% of French people say they are personally worried about the consequences of inflation.
2
Young adults lead in giving up purchases
65% of French people say they had to give up on a purchase in the last 12 months. Young adults (18-34-year-olds) had given up the most on purchases under €100 (47%).
3
Over half of French people spend more on food than last year
54% of French people estimate they have spent more on food in the last 12 months. However, it has been revealed that the French have developed a more cautious food-buying behavior, sometimes associated with anti-consumerism.
4
Buying new items remains a habit for most French
Between 25% and 30% of 18 to 34-year-olds prefer to buy second-hand, especially for non-food products such as electronics, household appliances, and ready-to-wear clothing.
To support the French population's purchasing power during this current inflation, measures have been taken by the government since last summer (exceptional back-to-school bonuses, revaluation of social benefits, fuel rebates, buy-back of RTTs, abolition of the license fee, etc.) and by supermarkets since March (anti-inflation baskets). However, despite these efforts, concern is at its height in France at the start of 2023.
Gabriel Tavoularis
Insights Expert at Potloc
