Consulting firm | B2B

North Highland partners with Potloc to publish market-leading AI insights

Published date August 26, 2024

Consulting isn’t just about solving today’s problems—it’s about anticipating tomorrow’s challenges. With AI reshaping leadership decisions across industries, North Highland is working with Potloc to craft unique solutions that push client thinking and deliver real impact.

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Challenge

North Highland needed fresh, proprietary insights to guide its clients through AI integration in a rapidly evolving tech landscape. The firm sought a survey partner capable of delivering actionable data from top business executives.

Solution

The firm chose Potloc for its proven ability to reach top B2B executives and its consulting-focused survey platform which blends research expertise with AI efficiency.

Impact

  • Niche B2B targeting: Potloc successfully surveyed 500 C-suite and executive-level respondents from companies with revenues exceeding $5 billion. The study targeted multi-functional leaders in the US and the UK, across 8 major industries.
  • Strategic depth: Expert-led survey optimization helped the questionnaire remain relevant and engaging, resulting in an average interview time of 27 minutes.
  • Instant analysis tools: Potloc’s time-saving AI dashboard was central to the project’s success, notably the AI Assistant feature. 
  • Hands-on expertise: Potloc provided dedicated support from survey creation to analysis, allowing North Highland to focus on report storytelling and creation.
« We were incredibly impressed by the dashboard capabilities that allow us to get into the meat of the storyline around the research very quickly. And It's been really neat to be able to chat with the AI Assistant to draw insights out of the data instantly. »
Rebecca Bryer Director of Insights and Market Eminence at North Highland, USA

Leveraging the Insights

North Highland used the insights from the research to create the “State of Connected Change” report, a landmark publication that positions them at the forefront of AI-enabled consulting. This report not only solidified their thought leadership but also opened the door to deeper client engagements — enabling them to offer tailored solutions that drive real results.

WP_The State of Connected Change

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