Industry Briefing #8
Technology media highlights
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- Reading time
- 1 min
- Words
- The Briefing
- Published date
- April 22, 2024
The Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
On this week’s issue: A cyberattack in a Texas town has been linked to a Russian hacker, highlighting ongoing cyber threats. Meanwhile, TikTok is testing a new platform focused on photos and text. Boston Dynamics is advancing robotics with its all-electric Atlas robot. In regulatory news, the EU has passed new tech industry regulations. As AI technology becomes more affordable, businesses are finding creative new applications.
Questions to Stay One Step Ahead
It’s never been a more exciting time to be a tech consultant. With new technology emerging at such a rapid pace, there’s so much potential for innovation and development. However, cybersecurity threats remain ever-present, forcing organizations to step up their compliance efforts and remain hyper-vigilant. Understanding how these changes affect consumers can help you stay ahead of the competition. Questions to consider include:
- Political interference: How will foreign online interference in elections change consumer trust?
- AI developments: As AI becomes more mainstream, are customers comfortable using it? What types of AI tools are most appealing to consumers?
- Social media developments: Will short-form video remain dominant, or do customers prefer a mix of media options? How will cybersecurity regulations change the way we use social media?
Interested in launching a study on these topics?
Reach out to Potloc today to jumpstart a market research study for your strategic projects.