Industry Briefing #4
Technology media highlights
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- Reading time
- 1 min
- Words
- The Briefing
- Published date
- March 25, 2024
The Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
On this week’s issue: Hackers are increasingly targeting online multiplayer video games, creating new cybersecurity risks. SpaceX's rocket and satellite advancements may have global political impacts. Nvidia's AI chips have made it a tech industry leader. Tech companies are combating misinformation and unethical AI uses. A proposed US bill could ban TikTok if not sold within six months.
Questions to Stay One Step Ahead
Monitoring — and anticipating — trends is key for consultants in the tech industry, as new developments arise at breakneck speed.
Both individual consumers and businesses rely heavily on technology to stay connected to the world around them. This means that new technological developments have massive social and political consequences. Staying on the pulse of these trends will help tech companies develop products that resonate with their customers.
Factors to consider include:
- Cybersecurity in entertainment: Video games and other forms of digital entertainment are targets for hackers. How will this affect consumers’ willingness to engage with online entertainment?
- Social media restrictions: How would a TikTok ban in the US affect the social media landscape as a whole? What alternatives or replacements will emerge amid stricter regulations?
- Space and politics: As our capability for space exploration grows, how will the global political landscape change?
Interested in launching a study on these topics?
Reach out to Potloc today to jumpstart a market research study for your strategic projects.