Industry Briefing #20
Technology industry highlights
- Reading time
- 1 min
- Words
- The Briefing
- Published date
- October 14, 2024
The Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
On this week’s issue: Meta recently announced several new virtual and augmented reality products and service offerings, while OpenAI is facing internal shakeups as executives leave and the board considers shifting to a for-profit structure. Meanwhile, Amazon has introduced a full-time return-to-office policy starting in 2025. In other news, WordPress has banned WP Engine from its platform, potentially impacting thousands of websites, and Google has accused Microsoft of antitrust violations in Europe over its cloud computing practices.
Questions to Stay One Step Ahead
Many major tech companies are undergoing shifts right now. Some are making exciting pivots and focusing on new products, while others are facing challenges. These shifts have the potential to cause a ripple effect through the entire industry and affect consumers around the globe as a result. Tech companies will need to be mindful of consumer perceptions during this turbulent period.
Questions to consider include:
- AI development: Do consumers trust AI technology? How do new AI features affect their perception of major tech companies?
- VR and AR tools: Are consumers planning to purchase new AR and VR products? At what price point will these products become accessible?
- Return-to-office: What policies would make tech employees more willing to return to the office full-time?
Interested in launching a study on these topics?
Reach out to Potloc today to jumpstart a market research study for your strategic projects.