Industry Briefing #5
Healthcare media highlights
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- Reading time
- 1 min
- Words
- The Briefing
- Published date
- April 1, 2024
The Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
On this week’s issue: Cyberattacks have hit the US healthcare industry, prompting government action. Healthcare organizations are struggling with high turnover rates despite various solutions. Wearable tech for long-term care is popular but its effectiveness is questioned. Rising ADHD diagnoses are leading to research on medication side effects. Walgreens is divesting many VillageMD clinics, affecting community care.
Questions to Stay One Step Ahead
Healthcare consulting comes with a variety of complex challenges. Organizations in this industry need to prioritize patient outcomes while balancing difficult financial and operational challenges.
Cybersecurity and staffing concerns persist despite extensive efforts to remedy these problems. Healthcare organizations will need to be proactive and anticipate these challenges, rather than reacting to emergencies after they happen. Questions to consider include:
- Patient data security: Can new legislation help prevent data breaches in the future? Will healthcare organizations be able to adapt to stricter cybersecurity compliance measures without compromising operations?
- Staffing: How can hospitals change their staffing strategies to prevent turnover? What will entice doctors and nurses to stay in their current roles?
- Long-term patient outcomes: Healthcare companies have invested heavily in making care more accessible through new technologies and care structures. How effective are these innovations, and what will it take to get consumers to adopt them?
Interested in launching a study on these topics?
Reach out to Potloc today to jumpstart a market research study for your strategic projects.