Industry Briefing #10
Financial services media highlights
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- Reading time
- 1 min
- Words
- The Briefing
- Published date
- May 13, 2024
The Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
On this week’s issue: Tech companies are finding financial success through AI investment. Meanwhile, Japan’s yen hit a 34-year low, prompting government intervention and global concern. The US Federal Reserve kept interest rates steady due to ongoing inflation issues. Trade tensions in the Middle East continue amid the Israel-Hamas conflict. Additionally, the US imposed new sanctions on Russia, targeting some Chinese companies.
Questions to Stay One Step Ahead
Financial markets around the world have been heavily affected by current political conflicts and new technological developments. Financial services consultants will need a global mindset to develop innovative new strategies and stay ahead of the pack.
Understanding public perceptions of these turbulent markets is key to success. Questions to consider include:
- AI technology: Are consumers willing to invest more money in AI-powered technology? Do they perceive brands who have committed to AI technology more positively than brands who haven’t?
- Federal interest rates: How will US Federal Reserve interest rates affect voter perceptions ahead of the upcoming election?
- Middle East trade tensions: Have business owners been impacted by recent global trade tensions? How are they adjusting their operations?
Interested in launching a study on these topics?
Reach out to Potloc today to jumpstart a market research study for your strategic projects.