Industry Briefing #18

Financial services industry highlights

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1 min
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The Briefing
Published date
August 26, 2024

The Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.

On this week’s issue: Despite a strong economy, many Americans struggle financially. This summer, travelers face potential airline disruptions. China remains central to the global economy amid ongoing geopolitical tensions. The real estate market is tough, especially for affordable housing. Additionally, fast fashion and discount retail are booming, though ethical concerns linger.

After a crash in early August, the stock market is rebounding as investors try to determine their next move. 

Central banks around the world are adjusting interest rates as inflation finally slows down. 

High prices and high interest rates cause challenges for would-be homebuyers, causing stagnation in the housing market. 

China’s economy has slowed, which could have a significant impact on global trade. 

With the US election coming up, candidates are focusing on their economic policies. 

The US stock market is rebounding from an early August crash, but investors remain wary. 

On August 1st, the US stock market suffered a dramatic crash, with the Dow Jones Industrial Average dropping by over 1000 points in one day. The crash was driven by a number of possible factors, including weak job reports that left investors concerned about the state of the labor market. The US Federal Reserve also played a key role in the crash, as the Fed has failed to cut interest rates so far this year.

The August 1st stock market crash saw the Dow Jones drop by more than 1000 points in one day

These factors have led to concerns about an upcoming recession, but there is some indication that these concerns could be overblown. In the weeks since the crash, the markets have made a very successful rebound, with the Dow rallying by 555 points on August 15th alone. This change is likely due to recent data indicating that the economy is performing more effectively than investors may have initially thought. 

There are a number of factors influencing this rapid rebound. Most notably, a recent report indicated that US retail sales are still very strong, implying that consumers have access to discretionary income and that spending will keep the economy afloat. Many retail stocks have also performed very well over the past few days, with Walmart being the most notable example. 

Additionally, a new jobs report shows a recent drop in unemployment claims, which has also given investors some optimism amidst recession fears. Finally, some Fed officials have indicated that they are open to lowering interest rates in September

While these are all positive signs, many investors remain concerned about where the economy is headed and what to expect. While the market may have course-corrected for now, it’s difficult to predict exact what will happen next, as the economy has seen so many unprecedented ups and downs over the past few years. It’s understandable that many are still wary of what’s to come, and many analysts are predicting continued volatility over the next few months as institutional investors have continued to sell stocks rather than fully buy back into the market. 

Central banks around the world continue to cut interest rates in order to stimulate the economy, while the Bank of Japan raises rates.

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The US Federal Reserve isn’t the only central bank considering an interest rate cut. Many banks globally have either already cut interest rates or are planning to do so in the near future. This is the largest instance of global interest rate easing in two decades that is not directly tied to a recession. 

Some of the banks that have cut interest rates this year include the Swiss National Bank, the Riksbank in Sweden, the Bank of Canada, and the European Central Bank. Most recently, the Bank of England cut interest rates, which could prompt the US to follow suit. 

These rate cuts are intended to prevent economic stagnation, which can happen when rates remain too high for too long. Over the past few years, many banks have raised rates to combat inflation, which has since tapered off. Lowering rates again prompts spending, which helps stimulate the economy. 

One exception to this trend is the Bank of Japan, which has raised interest rates significantly since the start of the year to combat a struggling economy and strengthen the yen in relation to other global currencies. The most recent interest rate was a 0.25% increase at the end of July. These rate hikes appear to have been very effective, causing a GDP increase of 3.1% during the second quarter of 2024. 

Japan’s GDP has seen a 3.1% increase in Q2 2024 after the Bank of Japan raised interest rates

The housing market continues to struggle, causing economic challenges for the average consumer.

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The US economy has picked up speed in recent years despite stock market challenges. However, there is one roadblock that is creating challenges for American consumers: the housing market. 

Mortgage interest rates have been consistently high for several years as a result of the COVID-19 pandemic and subsequent inflation. While these rates are trending downward, they still remain a challenge for potential homebuyers. 

Many homeowners have locked in lower interest rates on their current mortgages from pre-COVID. This discourages consumers from moving and has created stagnation within the market. Additionally, the supply of homes remains low, which has created extreme competition and pushed prices higher. Households with a $100,000 annual income could only afford 37% of home listings on the market in the US today. 

Households with a $100,000 annual income could afford only 37% of home listings on the market in the US today. 

These challenges could create a ripple effect on the broader economy. Since homeowners are less likely to move, the labor pool for in-person and hybrid job opportunities could shrink. Renters have also struggled to keep up with increased costs, which has led to rising eviction rates in many US cities.

The US isn’t the only country with a difficult housing market right now. Canada is having its own housing struggles — properties are in short supply despite rapid development in many markets, leading to increased housing costs and mass displacement. Many western European countries are also experiencing similar challenges. 

The Chinese economy is slowing down — how will this change affect international consumers?

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The second-largest economy in the world has hit a slump, and it could affect consumers throughout the world. Over the past decade, China’s economy has experienced rapid growth and has become one of the world’s most important manufacturing centers. However, the Chinese economy has hit a slump this summer, and doesn’t show signs of improving anytime soon. 

Overall economic growth in China has failed to hit targets set out by the government, and bank loans have hit a 15-year low. Chinese industrial and manufacturing output has also been sluggish, as has domestic consumer spending. Even a strong summer travel season wasn’t enough to combat these challenges, and the Chinese government is now exploring possible stimulus options

Chinese bank loans have hit a 15-year low

China’s housing market has also had its challenges in recent months, although it looks very different from the housing crises we have seen in other countries. China has an oversupply of unsold housing units, which has caused a drop in housing prices and contributed to the economic slowdown. 

Because of China’s role as a global manufacturing powerhouse, this economic slump will likely affect many other countries around the world. In particular, this will affect multinational corporations with operations in China, and it will also have an effect on the global trade market. 

With the US presidential election coming up, candidates have shifted their focus to the economy.

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Over the past several years, global consumers have struggled with high inflation rates, making it difficult to keep up with the cost of living. As a result, many people have turned to discount retailers and e-commerce sites to purchase everything from clothing to home decor to electronics. 

 

Many popular discount retailers are based in China, including Shein, Temu, and Aliexpress. However, they have attracted global customer bases due to their ultra-low prices. After several years of rapid growth, Shein recently filed for an IPO in London and briefly considered going public in the United States as well. However, the London IPO quickly attracted legal challenges from human rights groups due to Shein’s labor and manufacturing practices, which have frequently been deemed unethical. 

 

Despite these ethical concerns, many other retailers are exploring the possibility of discount retail. Most notably, Amazon recently announced that it will be launching a discount section with products from Chinese sellers, with ultra-low prices that would rival Shein and Temu. While this could help Amazon fend off competition from Chinese retailers, it could also come with ethical complications for the e-commerce giant. 

Questions to Stay One Step Ahead

The global economy is in a unique place right now, making it difficult to predict exactly what will happen moving forward. Despite the recent stock market crash and rebound, many other aspects of the economy have remained relatively stagnant. 

It’s unclear whether or not there’s more economic mobility ahead, or how the current conditions will affect consumer spending. Questions to consider include: 

  • Housing prices: What would motivate homeowners to sell in this challenging market? What do consumers prioritize most when looking for a new home? 
  • Stock market: How did the recent stock market crash and rebound affect investments and retirement planning for the average consumer? Have retirement contributions increased or decreased as a result?
  • Upcoming election: Are American consumers adjusting their spending decisions ahead of the upcoming presidential election?

Interested in launching a study on these topics?

Reach out to Potloc today to jumpstart a market research study for your strategic projects.

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