Industry Briefing #18
Financial services industry highlights
- Reading time
- 1 min
- Words
- The Briefing
- Published date
- August 26, 2024
The Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
On this week’s issue: Despite a strong economy, many Americans struggle financially. This summer, travelers face potential airline disruptions. China remains central to the global economy amid ongoing geopolitical tensions. The real estate market is tough, especially for affordable housing. Additionally, fast fashion and discount retail are booming, though ethical concerns linger.
Questions to Stay One Step Ahead
The global economy is in a unique place right now, making it difficult to predict exactly what will happen moving forward. Despite the recent stock market crash and rebound, many other aspects of the economy have remained relatively stagnant.
It’s unclear whether or not there’s more economic mobility ahead, or how the current conditions will affect consumer spending. Questions to consider include:
- Housing prices: What would motivate homeowners to sell in this challenging market? What do consumers prioritize most when looking for a new home?
- Stock market: How did the recent stock market crash and rebound affect investments and retirement planning for the average consumer? Have retirement contributions increased or decreased as a result?
- Upcoming election: Are American consumers adjusting their spending decisions ahead of the upcoming presidential election?
Interested in launching a study on these topics?
Reach out to Potloc today to jumpstart a market research study for your strategic projects.