Potloc Reimagined to Focus Exclusively on Consulting and PE Firms Potloc Reimagined to Focus Exclusively on Consulting and PE Firms

Potloc, a market research industry pioneer, announces its repositioning and rebrand, making a commitment to exclusively serve consulting and private equity powerhouses. This renewed focus reflects Potloc’s deep understanding of the unique challenges these clients face and its dedication to providing tailored solutions for long-term success. 

Focusing the business

Since its founding in 2014, Potloc has pushed the boundaries of market research technology, from introducing Social Media Sampling to achieving the optimal sampling mix. Now, Potloc is zeroing in on the consulting and PE sectors, delivering an all-in-one survey platform designed for straightforward, efficient data insights and analysis. This focused approach ensures that every feature, tool, and service Potloc offers is crafted with consulting and PE firms in mind, making it the default market research choice for these industries.

Inspired by our clients

This change was largely prompted by conversations with existing clients about the lack of market research options that truly fulfilled their needs. These consulting and PE clients were Potloc’s “muses”, inspiring every aspect of the organization’s repositioning and rebrand.

Clients in these industries required quick turnarounds, reliable insights, and easily-manipulable data sets. However, finding this balance became increasingly difficult, which cost our clients time, money, and energy. 

Through continued conversations in this vein, the true size of the market gap began to crystalize, and the team began designing an end-to-end solution to address it. This process involved aligning every element of the business—from product development to customer support—around the goal of delivering unparalleled value to Potloc’s newfound muse. 

Introducing the new brand: ‘It All Adds Up’

With this repositioning comes Potloc’s new brand essence: “Streamlined Performance. This reflects its commitment to clarity, precision, and excellence. At the heart of this transformation is the belief that "Insights are the window to the future."

The new “P” logomark is thoughtfully crafted to be clean-cut, composed, and adaptive. It reflects a sophisticated, data-driven approach to business research.

The brand’s new tagline, "It All Adds Up," captures a crucial core value that gives Potloc and its clients a competitive edge: every insight, every number, and every trend Potloc delivers is woven together to reveal an impactful bigger picture in market research.

The all-in-one Survey Platform for consulting and PE

Potloc’s mission to "pioneer a new age of business research" drives every aspect of the brand. This vision manifests in an end-to-end survey platform designed to take the pain out of market research. The platform covers every stage of the project: quote, survey, sampling, Data Quality control, and AI-powered analysis. Ultimately, It All Adds Up to aid rather than encumber consultants in doing what they do best: bringing strategic value to their clients.

About Potloc

The world’s consulting and private equity powerhouses turn survey questions into strategic revelations with Potloc. Our all-in survey platform is designed to be the fastest, most reliable asset for understanding market shifts. With unrivaled sample quality, AI-powered analysis, and end-to-end research oversight, it all adds up to a competitive advantage. Since 2013, we’ve helped 500+ global firms collect dynamic insights from 343M+ B2B and B2C responses across industries and geographies.

Learn how you can leverage Potloc for your high-speed, high-stakes missions, including corporate strategy, due diligence, pre-due diligence, portfolio monitoring, and thought leadership at potloc.com.