Keep your eyes on the target.

Multi-Source Sampling

Reach anyone, anywhere, with a partner who manages all the complexities of the sampling ecosystem for you.

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Finding survey respondents shouldn't involve multi-vendor touchpoints — or compromising on quality, speed, or price.

Key benefits

Reach quality audiences, quickly.

243M+
responses collected since 2022
8M+
B2B and B2C respondents surveyed
120+
countries reached

UNPARALLELED REACH

Go broad — or strike precisely.

Potloc finds you honest, attentive, and engaged B2B or B2C respondents across industries and geographies.

 

Whether you want to get a global view or zoom in on niche audiences, we'll hit the largest Ns or lowest IRs you need for your mission.

Potloc Playground (1)

SAMPLE QUALITY

Excellence you can see.

No more black-box suppliers. When it comes to the quality of your insights, we show, not tell.

 

Have more confidence in your data by viewing detailed reporting on how we’re qualifying or disqualifying the respondents taking your survey.

See how we safeguard your insights

MULTI-SOURCE SAMPLING

The best respondents in one place.

Cut multi-vendor dependencies with a single survey platform. Depending on your project goals, Potloc’s smart sampling engine finds and vets respondents from across the survey landscape. Swing once and always reach your target.
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Vetted CAWI and CATI partners that help gain B2C and B2B insights
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Vetted expert networks that put niche B2B audiences at your fingertips
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Social networks with 5B+ global users at your reach via Potloc’s proprietary social media sampling technology

MULTI-SOURCE SAMPLING

Reach anyone, anywhere.

Offload the burden of sourcing respondents to Potloc. Our smart sampling engine finds your optimal respondent mix in one go via our proprietary social media sampling technology and a vetted partner network. 

Your findings are near limitless: quickly target respondents based on thousands of demographic and behavioral profiling criteria.

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FIELDWORK MANAGEMENT

Be as hands off or hands on as you need.

Leave it to our experts to monitor and report on every aspect of your study. Our back office recalibrates your sample structure, composition, and quotas on the fly —  for instance, to ensure your sample consists of 45% women by the time fieldwork is complete.

We tailor our services to meet the exacting standards of consulting and private equity firms. We understand the premium you place on urgency, transparency, and the ability to offload time-consuming tasks.
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REAL-TIME VISIBILITY

Dive into your data right away.

Watch your sample progress in real time and start crunching numbers from the very first respondent onward. Time is of the essence in your projects — run preliminary analyses to validate (or adjust) your hypotheses as you go.
Learn how we accelerate your analysis
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Potloc has become my chosen research provider for a while now. I found their level of responsiveness, speed, and sampling capabilities outstanding and unmatched.
Arne Junker BW-1
Arne Junker Partner at Kearney Zurich
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Latest resources

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Frequently asked questions

Get the facts straight from our experts.

At Potloc we boast a multi-source sampling network comprised of our proprietary social media sampling solution, trusted partner network, marketplaces as well as our very own community of highly engaged respondents. 
Yes, our multi-source sampling engine enables us to source audiences across the B2B and B2C spectrum globally. From high-incidence rate consumer populations to niche professional and consumer segments, we’ve got your sampling needs covered.
By combining the best sampling sources, with our industry-leading data cleaning process, and engaging respondent experience, we can provide our clients with reliable and verified respondent data they can trust to build strategic recommendations.
You can focus on other tasks critical to your mandate. Potloc’s experts will tackle all necessary aspects of the fieldwork and quota management, answering requests and keeping you in the loop every step of the way.