POTLOC

Understand what consumers need

Survey your target consumers through social networks


Discover our Geotargeted Consumer Studies

They trust us



Case study

Keep Cool store opening in Toronto




Give consumers a voice

Our technology enables us to survey, through the social networks, thousands of locally targeted customers with an extremely low margin of error. We also target your non-clients to have a better understanding of why they are not buying from you.



Real Estate & Store Development

Get crowdsourced data at the granular level to provide you with an additional layer of confidence in the decision-making process of signing a new commercial lease :

  • Survey thousands of consumers and measure their interest in frequenting your future location;
  • Gather hyperlocal consumer insights and analyze the local competition;
  • Test the relevance of offering new products or services to your target market.
Discover how Keep Cool is surveying its future clientele before investing in a new location.


Store Management & Marketing

Your store is underperforming ? Your traffic has recently decrease ? Get a precise idea of your local shoppers and non-shoppers’ behaviours within your trade area:

  • Get a detailed diagnosis : measure your store’s NPS and your current clientele satisfaction;
  • Survey thousands of non-shoppers in your trade area and understand their current behaviours;
  • Discover how to differentiate yourself from local competitors to increase your market share;
  • Integrate the voice of the customers into your operations and reconnect with the local community.
Discover how Decathlon surveys its shoppers and non-shoppers in order to reposition their product mix and maintain their competitive advantage

POTLOC METHODOLOGY

In three easy steps.



1. Custom-made survey

We produce an entirely personalized survey for each project. It is hosted on potloc.com and adapted for all devices: computers, smartphones and tablets. Thanks to its simple and modern interface, POTLOC's studies are made to be easy-to-use.


2. The campaign

In order to obtain a statistically representative sample, POTLOC creates a sponsored campaign online. The campaign is geolocated to target the desired neighborhood until the campaign goals have been reached. POTLOC guarantees audience participation.

3. A detailed portrait of local demand

While the majority of players in the commerce industry utilize the same generic macroeconomic data, POTLOC analyzes market research for real consumer needs: quantitative and qualitative.


Sociodemographic profiles

Age, gender, number of children, mode of transportation, location: the local demand is correlated with various sociodemographic profiles.


Analyse the competition

Frequently-visited businesses, frequency of visits, average buying power, strong points, weaknesses: discover how to differentiate yourself from what is currently being offered.


Interest in your brand

If my business were to open, would you come? If yes, how often? How much would you spend on an average visit? Obtain the answers you really need from your future clientele.


A database of ambassadors

By surveying thousands of local consumers, you will build a database of ambassadors ready to invest in your brand.


The right business in the right place



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