#1 - 80% mature : e-commerce
Amazon, Frank & Oak, BonLook: many pure players now open brick & mortar locations as they see the glass ceiling of e-commerce coming.
#2 - 50% mature : Millennials
The Millennial generation is the largest in US history, their impact on the economy is going to be huge. These digital natives have an active lifestyle that influences trends in the whole industry.
#3 - 10% mature : Social revolution
Digital revolution is already over, retailers who have not made their digital transformation in time are already dead. The next revolution will be based on values.
Every retailer need to have a better understanding of their current and potential clientele. Who they are, what they do & what they want. The whole retail industry is looking for powerful customers insights & intents in order to create unique experiences, engage their clients and optimize their omnichannel strategy. This is what POTLOC offers.
Opening a new point of sale is an important financial investment, which is why it's worth solidifying your decison with reliable market research. Moving away from traditional theoretical research, POTLOC suggests you to examine your future clientele in order to accurately measure their interest — find out how locals feel about you joining their neighborhood or shopping centre before even signing a lease.
We produce an entirely personalized survey for each project. It is hosted on potloc.com and adapted for all devices: computers, smartphones and tablets. Thanks to its simple and modern interface, POTLOC's studies are made to be easy-to-use.
In order to obtain a statistically representative sample, POTLOC creates a sponsored campaign online. The campaign is geolocated to target the desired neighbourhood until the campaign goals have been reached. POTLOC guarantees audience participation.
Age, gender, number of children, mode of transportation, location: the local demand is correlated with various sociodemographic profiles
Frequently-visited businesses, frequency of visits, average buying power, strong points, weaknesses: discover how to differentiate yourself from what is currently being offered.
If my business were to open, would you come? If yes, how often? How much would you spend on an average visit? Obtain the answers you really need from your future clientele.
By surveying thousands of local consumers, you will build a database of ambassadors, ready to invest in your brand.