Opening a new point of sale is an important financial investment, which is why it's worth solidifying your decison with reliable market research. Moving away from traditional theoretical research, POTLOC suggests you examine your future clientele in order to accurately measure their interest — find out how locals feel about you joining their neighbourhood or shopping centre before even signing a lease.
Many chains have made the decision to expand their brand with franchising. The real hurdle is recruiting franchisees, for whom opening a new store can be a major financial risk. With POTLOC, give your franchisees the tools they need to succeed: understand consumer habits and validate local interest before lauching a new point of sale.
Using its collaborative studies to mobilize clientele before opening day, POTLOC gives you the chance to create a client database built on their desire to shop with you — before your doors even open. This database will help you engage and retain your local community.
We produce an entirely personalized survey for each project. It is hosted on potloc.com and adapted for all devices: computers, smartphones and tablets. Thanks to its simple and modern interface, POTLOC's studies are made to be easy-to-use.
In order to obtain a statistically representative sample, POTLOC creates a sponsored campaign online. The campaign is geolocated to target the desired neighbourhood until the campaign goals have been reached. POTLOC guarantees audience participation.
Age, gender, number of children, mode of transportation, location: the local demand correlates with various sociodemographic profiles
Frequently-visited businesses, frequency of visits, average buying power, strong points, weaknesses: discover how to differentiate yourself from what is currently being offered.
If my business were to open, would you come? If yes, how often? How much would you spend on an average visit? Obtain the answers you really need from your future clientele.
By surveying thousants of local consumers, you will build a database of ambassadors, ready to invest in your brand.