Industries
Master any market.
Be a quick study on emerging trends and go boldly into unfamiliar territory. We've got the tools and expertise to help you collect B2B and B2C insights across dozens of sectors and hundreds of microindustries.
Overview
Field expertise that leads the pack.
Potloc has a decade of experience providing CPG industry insights for strategy projects, product innovation, brand positioning, and consumer behavior analysis.
Some of our discreet survey projects with the global top 20 consulting and PE firms include:
- Market testing on snacks consumers in Chile
- Key Purchasing Criteria and Voice of Customer study on jewelry and cosmetic goods consumption in the USA
- Consumers of character-based merchandise in Indonesia
- Awareness of alcoholic spirits brands in Spain and the USA
- Usage and attitudes around sustainable hand soap and dish detergents in the Netherlands, Germany, and Belgium
- Relationships between dairy farmers and their co-ops in Ireland
- Awareness of food banks in the UAE
- Usage and attitudes around intimate hygiene products in the APAC region
From bank customers to leaders at accounting firms, Potloc has a decade of experience helping firms get financial sector insights for strategy projects, thought leadership content, due diligence, pre-due diligence, and portfolio monitoring.
See our public survey with KPMG Ireland on the whiskey investment market.
Some of our discreet survey projects with the global top 20 consulting and PE firms include:
- FinTechs credit card holders in Mexico
- Individuals who recently purchased insurance or made a financial investment in the USA
- General practitioners' payment methods in Norway and Sweden
- Affluent customers’ experiences with banking services in Saudi Arabia and Egypt
- Usage and attitudes around investment bank APIs in 17 countries across Europe, Asia, and North America
- Market testing for a new digital wallet solution in Qatar
- Decision-makers’ usage and attitudes of B2B financial management platforms in Brazil
From IT directors to mobile app users, Potloc has a decade of experience helping firms get technology sector insights for strategy projects, thought leadership content, due diligence, pre-due diligence, and portfolio monitoring.
Some of our discreet survey projects with the global top 20 consulting and PE firms include:
- Message testing on consumers of application-to-person (A2P) services
- Key purchasing criteria of IT decision-makers for cloud solutions providers in SMEs in the USA
- Cybersecurity supplier staff and users across 8 industries in Singapore
- C-levels and other leaders involved in creating or utilizing IP rights in Saudi Arabia
- User experiences and pricing analysis of employees using HR benefits software in Finland and Sweden
- Attitudes toward business digitization in 17 countries including Korea, Senegal, Cambodia, and Estonia
From dental patients to veterinarian clinic administrators, Potloc has a decade of experience helping firms get healthcare sector insights for strategy projects, thought leadership content, due diligence, pre-due diligence, and portfolio monitoring.
Some of our discreet survey projects with the global top 20 consulting and PE firms include:
- Dermal filler administrators in the USA
- Parents of myopic or nearsighted children in France and the USA
- Perceptions of a specific brand among dental laboratory employees in Germany
- Dog & cat owners who have visited a vet clinic in France
- IVF patients in Hong-Kong and Singapore
- Women who have acquired donor sperm for artificial insemination in Denmark, the Netherlands, Germany, and the UK
- Healthcare providers’ awareness of private health insurance in Saudia Arabia
Potloc holds a BHBIA Certification, a credential provided by the BHBIA that verifies an organization’s knowledge and adherence to legal, ethical, and professional standards in healthcare market research and data analytics.
From five star hotel owners to destination wedding goers, Potloc has a decade of experience helping firms get tourism sector insights for strategy projects, thought leadership content, due diligence, pre-due diligence, and portfolio monitoring.
Some of our discreet survey projects with the global top 20 consulting and PE firms include:
- Private jet market in the USA
- Tourists in Saudi Arabia's Red Sea coast
- Cruise goers in the USA, Canada, UK, Australia, Germany, Italy, Spain
- Demand for sustainable aviation technologies and services among airports
- Market testing for luxury hotels in 13 countries including, Albania, Azerbaijan, Jordan, Kazakhstan, and Serbia
- Affluent individuals’ awareness of Alula
- Fans of the F1 Grand Prix in Saudi Arabia
- Tourism professionals in Malaysia
- Indonesia airline passengers
From surveying luxury brand CEOs to fast-fashion shoppers, Potloc has a decade of experience helping firms get retail sector insights for strategy projects, thought leadership content, due diligence, pre-due diligence, and portfolio monitoring.
See our public survey with Roland Berger on global retail
Some of our discreet survey projects with the global top 20 consulting and PE firms include:
- Brand influencers in the USA
- Premium brands in Vietnam
- Kidswear market in Italy
- Customers of a specific clothing brand in 10 countries
- Online shoppers in Saudi Arabia
- Store owners survey in Lille, France
- Luxury rug buyers in the UK and USA
- Users of a specific grocery delivery service in Mexico and Colombia
From EV consumers to luxury car designers, Potloc has a decade of experience helping firms get automotive and assembly sector insights for strategy projects, thought leadership content, due diligence, pre-due diligence, and portfolio monitoring.
Some of our discreet survey projects with the global top 20 consulting and PE firms include:
- Used car consumers in the Middle East and Africa
- Market testing for a new premium diesel on truck fleet managers in Mexico
- Usage and attitudes around parts-purchasing in fleet vehicle decision-makers in the USA
- People willing to buy EVs in 6 countries including Norway, China, and Spain
- Market testing new car paint technology in Thailand
- Dealers of premium car brands in Belgium and the Netherlands
- Implementation of a lubricant brand in Egypt
- Pricing analysis on extended warranties on automotive purchases in Italy
From principals to donors to scholars, Potloc has a decade of experience helping firms get primary and higher education sector insights for strategy projects, thought leadership content, due diligence, pre-due diligence, and portfolio monitoring.
Some of our discreet survey projects with the global top 20 consulting and PE firms include:
- Online vocational education in Spain
- Parents of secondary education students in Singapore
- Students who studied in 7 specific schools in Switzerland
- Higher education experiences in Mexico
- Opinions on international schools in the Philippines
From eco-conscious consumers to regulatory body leaders, Potloc has a decade of experience helping firms obtain energy, sustainability, and natural resources sector insights for strategy projects, thought leadership content, due diligence, pre-due diligence, and portfolio monitoring.
Some of our discreet survey projects with the global top 20 consulting and PE firms include:
- CEO sustainability perspectives in 15 countries including France, the USA, the Central African Republic, Germany, Japan, Peru, and the UAE
- Consumer expectations of a major gas brand in Canada
- CDD home battery installers in Italy
- Mineral water purchases in Saudi Arabia
- Biofuel consumers in Indonesia
- Energy company subscribers in Europe, the Middle East, and South America
- Public workers in charge of buying energy carriers in 15 countries including Argentina, Morocco, Nigeria, South Africa, and Thailand
From studio executives to social media influencers, Potloc has a decade of experience helping firms obtain media and entertainment sector insights for strategy projects, thought leadership content, due diligence, pre-due diligence, and portfolio monitoring.
Some of our discreet survey projects with the global top 20 consulting and PE firms include:
- Gamers in 10 countries including Japan, South Korea, and Mexico
- Music consumers in the APAC region
- Entertainment venue operators in the UK, USA and Australia
- Media buyers in the USA
- Employees of videos game companies that use cloud solutions providers in France, Japan, Republic of Korea, the UK, and USA
- Advertisers at agencies in India, Korea, Netherlands, UAE, Germany, and Brazil
- Publishers in Mexico, USA, France, Spain, Germany, and Italy
From Big Pharma executives to health supplement consumers, Potloc has a decade of experience helping firms obtain pharmaceutical sector insights for strategy projects, thought leadership content, due diligence, pre-due diligence, and portfolio monitoring.
Some of our discreet survey projects with the global top 20 consulting and PE firms include:
- Heads of operations at global Clinical trial surveys in the USA, France, Germany, Italy, Spain, and UK
- Protein Scientists in 16 countries including Hong Kong, Anguilla, India, and the Netherlands
- Longevity perception & expectations in 20 countries including USA, Australia, Bahrain, and, Nigeria
- Food supplement consumers in France
- Online pharmacies and drug purchases in Italy
- Mothers who have received drug treatments in a post-partum center in Korea
From airline executives to daily commuters, Potloc has a decade of experience helping firms obtain transportation sector insights for strategy projects, thought leadership content, due diligence, pre-due diligence, and portfolio monitoring.
Some of our discreet survey projects with the global top 20 consulting and PE firms include:
- Global air passengers in the USA, China, Canada, Australia
- School transportation perceptions in North America
- Transport modes usage and attitudes in Lisbon, Portugal
- Market testing on bus fares in the UK
- B2B survey on decision-makers in the transportation industry
- Appetite for companies to switch to electric trucks
From wireless network CEOs to rural broadband users, Potloc has a decade of experience helping firms get telecommunications sector insights for strategy projects, thought leadership content, due diligence, pre-due diligence, and portfolio monitoring.
Examples of our discreet survey projects with the global top 20 consulting and PE firms include:
- AI business potential for telecom operations in Saudi Arabia, Australia, China, Germany, Italy, Japan, Spain
- Wireless companies in the USA
- ICT market sizing in Saudi Arabia
- Broadband internet users in Indonesia
- People intelligence corporate solutions in the UK
- Internet operators in Germany
- Digital Marketing in SMEs in Spain
- Corporate mobility in Mexico, Brazil, and India
From policymakers to local voters, Potloc has a decade of experience helping firms get public sector insights for strategy projects, thought leadership content, due diligence, pre-due diligence, and portfolio monitoring.
Examples of our discreet survey projects with the global top 20 consulting and PE firms include:
- B2B Canadian Public Sector Leaders
- Climate Change & Sustainability
- CSR requesting companies
- UK Government Lead Project
- Qualitative survey on experiences of ethnic minorities and LGBTQIA+ individuals in the UK
- Healthcare professionals in Australia
- Attitudes of companies considering relocating offices to the UAE
- Needs and perceptions of the non-profit sector in Saudi Arabia
Global and hyperlocal targeting.
Avg. time from quote to survey launch
global firms supported on thousands of survey topics
of your sample goes through 14 human and AI quality checks
countries and 48 languages supported
B2B
Survey experts across professions.
No matter how niche your target asset’s industry or challenge, Potloc filters through thousands of profiling criteria to find the best subject-matter experts who can guide your investment decisions.
B2C
Survey consumers in any market.
Run global consumers surveys or target hyper-niche segments identified based on thousands of profiling criteria like demographics, digital behaviors, and location.
Where the world's best consulting and PE firms source survey insights.
“The key criteria that made Potloc our first choice were: high quality of data collection, access to our target audience, and real-time updates and transparency on data collected.”
“Potloc has become my chosen research provider for a while now. I found their level of responsiveness, speed, and sampling capabilities outstanding and unmatched.”
“It was a pleasure working with Potloc. We worked closely with them in drafting the study design, the data collection was efficient, and the delivery of the results was quick. Thanks to this collaboration, we successfully carried out the relevant analysis we needed.”
“We've compared different providers over time... at some point we judge that the quality isn't there. That's where we've been quite pleased: the quality of data we receive from [Potloc].”
“Quick ramp-up, fast delivery, quality results, immediate adaptation after feedback.”
“What the team particularly liked about [Potloc’s analysis platform] was the ability to quickly filter data sets while looking at the output data. Specifically sorting by country, by industry or by size of the respondent’s company. This enabled us to really quickly digest the data sets and come to conclusions quicker than if we would have had to do that ourselves in Excel.”
“Allows for precise targeting of individuals within particularly short deadlines. The results are then easily exploitable thanks to dynamic and intuitive [analysis tools] that allow for a quick and thorough understanding of the data.”
“Potloc is far more effective for an investor to diligence the opportunity and definitely more cost-effective given the pricing. From an investor standpoint, it's a tremendous tool that we will use going forward.”
“Potloc is the perfect answer to our need to complement expert calls with a quantitative approach to support our team's investment strategies.”
“We appreciated the responsiveness of the team. Great platform interface for highlighting insights in a few clicks!”
“We were incredibly impressed by the analysis capabilities that allow us to get into the meat of the storyline around the research very quickly. And It's been really neat to be able to chat with the AI Assistant to draw insights out of the data instantly.”
“Potloc is extremely efficient on the survey programming aspect, and indeed managed to collect our full sample in a short amount of time as promised. We used Potloc to analyze the data, [which] helped us gain a lot of time as we didn't need to prepare an analysis file.”
Meet your mandate.
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For Thought Leadership
Showcase your firm’s mastery over markets and be the first to report on emerging trends. Publish data-backed thought leadership reports to attract clients and fortify trust.
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For Due Diligence
Get insights on a target asset’s positioning, evaluate risks, and assess growth potential for commercial due diligence.
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For Strategy Missions
Knock your client recommendations out of the park with fresh, unique B2B and B2C insights. Keep your expertise a cut above the rest.
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White-glove research support.
Get AI speed, backed by research rigor.
Our in-house experts help design and project manage your survey from start to finish — ensuring you’re following best practices without breaking a sweat.
Seize the data with your all-encompassing survey platform.
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Quote Builder
Hit the ground running with crystal-clear project feasibility, pricing, and timelines.
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Survey Creation
Craft your questionnaire with speedy guidance from our in-house research experts.
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Multi-source Sampling
Get an optimal respondent mix for all your B2B and B2C sampling needs, across geographies and industries.
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Data Quality Controls
Safeguard your sample’s integrity through our transparent, benchmark-setting quality checks.
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AI-powered Analysis
Slash your analysis tenfold and dash to insights with AI-powered tools and reporting.
Latest resources
Your go-to source for staying ahead of the markets—uncover industry trends, expert insights, and survey wisdom.
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PUBLIC STUDY2024State of ESG in the Netherlands
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PUBLIC STUDY2024Public Perceptions on Parasports
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October 21, 202421Healthcare industry highlights
The Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
On this week’s issue: The Epic and Particle Health data exchange lawsuit has reached a resolution, while Microsoft is launching new healthcare-focused AI tools aimed at creating a more efficient workflow for nurses. At the same time, hurricanes in the southeastern United States have caused an IV fluid shortage, affecting healthcare accessibility. Meanwhile, the home healthcare industry is expected to grow exponentially over the next decade, and healthcare organizations continue to face the ongoing threat of cyberattacks. -
PUBLIC STUDY2024CTO Insights for the software industry
