Many municipalities are facing desertification in their downtown cores and commercial arteries. As dark and empty storefronts multiply, it is crucial to fight this vicious cycle as quickly as possible.
Wash your hands of useless, theoretical market research. POTLOC's collaborative approach will allow you to get to know your citizens and build a city that responds to them. POTLOC's findings will help you attract new businesses in your area.
We produce an entirely personalized survey for each project. It is hosted on potloc.com and adapted for all devices: computers, smartphones and tablets. Thanks to its simple and modern interface, POTLOC's studies are made to be easy-to-use.
In order to obtain a statistically representative sample, POTLOC creates a sponsored campaign online. The campaign is geolocated to target the desired neighbourhood until the campaign goals have been reached. POTLOC guarantees audience participation.
Age, gender, number of children, mode of transportation, location: the local demand is correlated with various sociodemographic profies.
Frequency, buying power, businesses they currently visit: discover how the local clientele shops.
Discover which businesses are the highest in demand, and use this information the next time you're recruiting for commercial spaces.