About Potloc

Data at the pace of people and progress.

group shot at Lac Taureau

At Potloc, we arm today's decision-makers with timely, unique insights that unlock a competitive edge—because the market never stands still, and neither should the insights.

It all adds up.

Founded in 2013 by French HEC graduates, CEO Rodolphe Barrere and COO Louis Delaoustre, Potloc joined the big leagues of market research by pioneering social media sampling: not just a timely idea but a game-changer for sourcing high-quality respondents.

Today, we’re laser-focused on serving consulting and private equity powerhouses around the globe. Our mission is clear: empowering them with bespoke survey technology that bridges the gap* between discovery and decision-making.

(*The time gap. The information gap. The technological gap. The trust gap.)

Traditional survey solutions tend to be either fast and flimsy or slow and clunky, and we’ve built a better solution. Eliminating typical pain points and limitations, our platform makes it effortless to gather and leverage primary insights that match the speed and standards of our clients.

From benchmark-setting data quality controls to  AI-assisted rapid analysis, we’re raising the bar for survey research and making it easier than ever to seize the data.

— Rodolphe & Louis

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Company Overview

Potloc by the numbers.

544+

firms served globally

20x
revenue growth since 2019
$90M+
raised capital
3

service hubs in New York, Paris, and Montreal

200+
employees
#145
on Deloitte’s fastest-growing tech companies in North America
#22
on Deloitte’s fastest-growing tech companies in Canada

Principles that propel us.

At Potloc, our guiding principles set the tone for how we operate and excel. They reflect our commitment to excellence, integrity, and relentless pursuit of quality. And we stand by them.

  • RocketLaunch

    Answer the call.

    We’re at the forefront of an industry that waits for no one. We actively engage with each new venture with heart and determination. Our anticipation stands ready to serve. We listen, we respond, and we deliver.

  • Sparkle

    Never cut corners.

    In our pursuit of speed, we adhere to a golden rule: never compromise on quality. The satisfaction of a job well done outpaces the fleeting thrill of a quick finish. We move fast, but our standards move with us. Quality and integrity in every data point.

  • Link

    Hold your cards close.

    And your collaborators closer. Client-consultant privilege and strategic materials are sacred equities in our field. We approach collaboration with a need-to-know mindset. Privacy is paramount, security is non-negotiable. Our NDAs are signed in blood.

  • Strategy

    Cut through the noise.

    We optimize to make workloads intentional, not just reduced. In a world overflowing with secondary data, we maintain a razor-sharp focus on what truly matters. We work toward efficiency and clarity in an era of information overload.

  • Trophy

    Thrive in the grind.

    The relentless pursuit of excellence is the cornerstone of our ethos. We shine under pressure, turning obstacles into opportunities. In the face of adversity, we don't just endure—we flourish. Persistence in pursuit of precision.

In the GenAI era, the distinction for top consulting firms lies in generating unique, primary insights that can stand out. The landscape demands dynamic, differentiated mastery of markets. Firms neglecting to invest in a robust, agile survey practice risk falling behind.
Nicolas Bourret BW
Nicolas Bourret Strategic Advisor, Ex-Bain Partner
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Our leadership.

Meet the visionaries steering Potloc's global success.

  • Rodolphe Barrere BW

    Rodolphe Barrere

    CHAIRMAN — Co-Founder & CEO at Potloc

  • Louis Delaoustre BW

    Louis Delaoustre

    BOARD MEMBER — Co-Founder and COO at Potloc

  • Marie-Michèle Caron BW

    Marie-Michèle Caron

    BOARD MEMBER — President International Markets at Thryv

  • Tony Van Marken BW

    Tony Van Marken

    BOARD MEMBER — Managing Partner and Co-founder at First Ascent Ventures

  • Richard Thornton BW

    Richard Thornton

    BOARD MEMBER — Ex-Cint Group CCO/COO

Our investors.

Careers

Take a seat at our table.

Ready to shape the future of market research? We’re always looking for talented minds to add to our team.

Explore careers
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