Before investing your lifespan savings, only one entrepreneur out of five picked his location based on concrete data. Very hard to believe when you know that 66% of local businesses close in their first 5 years mainly because of a bad location. The location of your future store is the most important choice you will have to make : do not base your decision upon your intuition. POTLOC helps you to measure the interest of local population to see your business open in their neighborhood.
Opening a new point of sale is an important financial investment, which is why it's worth solidifying your decison with reliable market research. Moving away from traditional theoretical research, POTLOC suggests you to examine your future clientele in order to accurately measure their interest — find out how locals feel about you joining their neighborhood or shopping centre before even signing a lease.
We help you build a communication strategy in order to get as many persons as possible. POTLOC will guide you during your entire campaign and inform your supporters with your most recent project's updates.
Using its collaborative studies to mobilize clientele before opening day, POTLOC gives you the chance to create a client database built on their desire to shop with you — before your doors even open. This database will help you to engage and retain your local community.
Arouse interest among local population and validate local demand for your retail project
Identify the neighborhoods where citizens are asking for you and determine the feasibility of your project based on local characteristics
Thanks to your campaign, the members of your community participate to your success by promoting it around them.