Insight Driven

Trusted by forward-thinking brands around the world

Carrefour Simon Property Group Decathlon L’Oréal Invesco Roland Berger Cadillac Fairview
About POTLOC

Power your customer experience thanks to our world-class consumer insights

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Improve customer retention & loyalty

Survey your existing customers to truly understand what they think. Make them stay longer, spend more, and tell friends.

Optimize customer acquisition

Survey your non-shoppers to understand why they are not buying from you. Listen. Learn. Create the customer experience they asked for.

Convert customers to evangelists

Make your entire community feel valued. Optimize your customer experience to generate more revenues.

Become an Insight Driven Organization and grow 2x faster than the average company.

City of Toronto

King street transit pilot

We evaluated the business impact of the closing of King Street West to traffic by the city of Toronto.

Street attractiveness, commuter habits, frequency of visits etc. To perform this research, we surveyed more than 2,000 local residents.

The results have been published in major local and national media.

Read the case study

We believe in a community driven world

The product and services of tomorrow will be the results of an ongoing dialogue between the businesses and their community. We make that dialogue possible.

Have an impact, join the community.

Join the community

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Our insights on the future

NPS: Know your client satisfaction

Utilizing Net Promoter Score (NPS) has been growing as a marketing trend over the last few years. NPS is the ultimate chief indicator of client satisfaction and loyalty. Fred Reichheld is an author and American consultant who specializes in studying loyalty.

3 Approaches to Measuring Customer Satisfaction

Businesses that consistently deliver quality services or products to their respective markets usually have mastered the art of customer satisfaction. This is not a walk in the park. Sustained customer satisfaction means that you have a way to measure customer experience, fix any issues, and improve from time to time.

How to use Trade Areas strategically?

In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how the geographical origin of your customers influences your business results.

Shopping centres: using the Net Promoter Score to retain clientele

On average, an industry’s Net Promoter leader outgrows its competitors by a factor greater than two times. The Net Promoter Score (NPS) is a measurement of client satisfaction and has become a reference point for shopping centres and an instruction manual for commercial real estate.

How to understand your non-shoppers and get them through the door

Non-shoppers represent the targeted clientele that currently does not visit your store. Understanding them is of the utmost importance, because these potential consumers have a lot to teach you about the reasons behind their absence.

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