Community Driven

Trusted by forward-thinking brands around the world

Carrefour Simon Property Group Decathlon L’Oréal Invesco Roland Berger Cadillac Fairview
About POTLOC

Power your customer experience thanks to our world-class consumer insights

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Improve customer retention & loyalty

Survey your existing customers to truly understand what they think. Make them stay longer, spend more, and tell friends.

Optimize customer acquisition

Survey your non-shoppers to understand why they are not buying from you. Listen. Learn. Create the customer experience they asked for.

Convert customers to evangelists

Make your entire community feel valued. Optimize your customer experience to generate more revenues.

Become an Insight Driven Organization and grow 2x faster than the average company.

City of Toronto

King street transit pilot

We evaluated the business impact of the closing of King Street West to traffic by the city of Toronto.

Street attractiveness, commuter habits, frequency of visits etc. To perform this research, we surveyed more than 2,000 local residents.

The results have been published in major local and national media.

Read the case study

We believe in a community driven world

The product and services of tomorrow will be the results of an ongoing dialogue between the businesses and their community. We make that dialogue possible.

Have an impact, join the community.

Join the community

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Our insights on the future

How AI Can Improve Customer Experience

In the past few years, artificial intelligence (commonly referred to as “AI”) has made immense progress and has found many applications in various industries. The retail sector is no exception. In a recent study, it was discovered that in the next three years, there will be a 45% increase in the use of AI by retailers, notably from a customer experience perspective.

How to understand your non-shoppers

Non-shoppers represent the targeted clientele that currently does not visit your store. Understanding them is of the utmost importance, because these potential consumers have a lot to teach you about the reasons behind their absence. Trying to acquire new clients is a bottomless resource; here are three questions that will help you know where to start, and how to understand your non-shoppers.

Three innovations that will change retail forever

Not a day passes by without a new innovation in retail. We have examined the major market trends and identified three innovations from the best retailers that are revolutionizing the customer experience.

Is Brick & Mortar Retail Really Dead?

Headlines are announcing brand closures with a vengeance. We’re living in a state of retail fearmongering, with claims that “retail is dying, this is the retail apocalypse: the greatest closures ever seen…”

Shopping centres: using the NPS to retain clientele

On average, an industry’s Net Promoter leader outgrows its competitors by a factor greater than two times. The Net Promoter Score (NPS) has become a reference point for shopping centres and stores.

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