Survey respondents that actually represent your target

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Client satisfaction


Survey completion rate, without an incentive



No one does targeting like we do

No matter who you want to gain insights from, we can reach them. Shoppers or non-shoppers, people within a 1KM radius or the whole country, women who ride electric bikes in Montreal - access even the hardest to reach populations, at a low cost.

Potloc dashboard mockup displaying consumers being highly geofenced in a specific area

Asking at the right time, only on topics they care about


Non-intrusive, social media-based surveys.


Topics relevant to each respondent.


Incentive-free surveys that translate into invested respondents.


A/B tested ad campaigns increase response rates.

Looking to understand both shoppers and non-shoppers?

We’ve got the answers you need

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Why research experts are making the switch to Potloc

Compare us to traditional research methods

Potloc logo consumer research company
Main features Web panel Phone survey Intercept survey
Non-shopper analysis check_circle_outline check_circle_outline check_circle_outline
Geotargeted retail trade areas check_circle_outline
Non-incentivized surveys check_circle_outline
Quota sampling check_circle_outline check_circle_outline check_circle_outline check_circle_outline
Respondents sourced via social networks check_circle_outline
Supports use of media in survey check_circle_outline check_circle_outline check_circle_outline
Survey designed for mobile devices check_circle_outline
Comparative stats over time check_circle_outline check_circle_outline check_circle_outline check_circle_outline
Low cost per respondent check_circle_outline Get a quote check_circle_outline check_circle_outline

Frequently asked questions

We never buy third party data or data from Facebook. We use it as an ad platform and to validate everything in our survey. All questionnaires are hosted by Potloc.
Yes, survey respondents know what the survey is going to be about. This leads to higher engagement because we only ask people things that are relevant to them.
Today, we launch our surveys on Facebook, Instagram, and LinkedIn. Although this can be adjusted depending on your needs.
The simple answer is through geotargeting. We establish a fence around your business and we can choose who to target while they transit through it. The more complex answer is in the way we build our surveys: Since they are interest-based, we pick people’s attention to answer them, and that includes non-shoppers.
We ask people about things they care about and that impacts their daily lives. People feel a connection with the questions and jump at the opportunity of getting their voices heard.