Survey completion rate, without an incentive
Industry benchmarked questions
Expertise lies in asking the right questions
Our global experts have tried, tested, and optimized question phrasing, ordering and answer options. Start understanding the nuances of your consumers in ways that traditional market research methodologies can not measure efficiently. Surveys are custom-built with a designated researcher –it’s your survey, your way.
More data quality, in less time
Questions optimized to be completed in 6-8min.
Highly focused respondents –increased completion rate.
Long, qualitative comments written by respondents.
Interest-oriented surveys consumers want to answer.
Why research experts are making the switch to Potloc
Compare us to traditional research methods
|Main features||Web panel||Phone survey||Intercept survey|
|Geotargeted retail trade areas||check_circle_outline|
|Respondents sourced via social networks||check_circle_outline|
|Supports use of media in survey||check_circle_outline||check_circle_outline||check_circle_outline|
|Survey designed for mobile devices||check_circle_outline|
|Comparative stats over time||check_circle_outline||check_circle_outline||check_circle_outline||check_circle_outline|
|Low cost per respondent||check_circle_outline Get a live comparison||check_circle_outline||check_circle_outline|
Frequently asked questions
Do I have to provide my own questions? Who creates my questionnaire?keyboard_arrow_down
Why is Potloc preferred over traditional research methods?keyboard_arrow_down
- We use geotargeting technology to reach consumers (shoppers and non-shoppers) through the channels they love and trust. We can go as specific as one city block, or as wide as a whole country. We can also target by demographic, interest, income, etc. So… if you want to know what kids who like chocolate and ride electric scooters think, we’ve got you covered.
- Since we use social networks to conduct our research, we serve our surveys at the moments when respondents are more willing to answer. That makes us non intrusive and zero annoying when compared to traditional methods like phone calls, intercepts or web panels.
- Our surveys are incentive-free as we craft our questionnaires to ask about topics and themes the audience is interested in. We run A/B tests to ensure we are hitting the mark when sourcing respondents.
- We don’t buy data from any third party –and that includes social networks. We simply use platforms like Facebook to launch our surveys through their Ad platform and validate everything in our questionnaire.
- No consumer research is unbiased. Whoever tells you otherwise is lying. We acknowledge our biases and know exactly how to address them. We create live representative samples to make sure we have targeted quotas.
A 6 minute survey, is that long enough to get the results and data insights I need?keyboard_arrow_down
How do you address survey bias?keyboard_arrow_down
- Coverage bias: Since we use social networks to target consumers, we definitely need them to meet certain conditions. They must have access to internet, have a social media account, and be an active user. However, Canada’s adult population is 28.1M and 24.3M of them are active on Facebook. Coverage bias affects older populations as well so we might see an under-representation of men, older people, and less-educated people or with a low socio-economic status.
- Facebook’s ad algorithm bias: Facebook’s advertising tool algorithm is setup in order to minimize cost-per-click (CPC). It basically pushes our survey ads primarily to the least expensive audiences. This might show an under-representation of men and older people.
- Cognitive load bias: Answering a 6-8 minute survey online is demanding from a cognitive standpoint, so some people might find the task too difficult to complete. This might result in an under-representation of older people, and less-educated people or with a low socio-economic status.
- Self-selection bias: Unlike web panels, we have to communicate on the subject of the survey. People who click on our ads have an interest toward that specific subject. And we never offer any incentives to respondents. People who complete our surveys do it because it matters to them that their voice is heard. So, what do you think is worse: Having respondents naturally interested by the subject vs. respondents seeking incentives? We think this actually increases the quality of our data.
For example, it is known that women answer more surveys and social media platforms have a higher representation of young people. However, it surprises most that there are sufficient elderly people on social media to collect needed responses.
Traditional survey methods like phone, intercept or web panels, apply weight to their results and are not transparent about the impact on the data collected.