They trust us

Case study

Keep Cool store opening in Toronto

Give consumers a voice

Our technology enables us to survey, through the social networks, thousands of locally targeted customers with an extremely low margin of error. We also target your non-clients to have a better understanding of why they are not buying from you.

Face retail key trends

#1 - 80% mature : e-commerce
Amazon, Frank & Oak, BonLook: many pure players now open brick & mortar locations as they see the glass ceiling of e-commerce coming.

#2 - 50% mature : Millennials
The Millennial generation is the largest in US history, their impact on the economy is going to be huge. These digital natives have an active lifestyle that influences trends in the whole industry.

#3 - 10% mature : Social revolution
Digital revolution is already over, retailers who have not made their digital transformation in time are already dead. The next revolution will be based on values.

The next revolution is social.

Be customer-centric before it is too late

Every retailer need to have a better understanding of their current and potential clientele. Who they are, what they do & what they want. The whole retail industry is looking for powerful customers insights & intents in order to create unique experiences, engage their clients and optimize their omnichannel strategy. This is what POTLOC offers.

Analyse the local demand before opening a new location

Opening a new point of sale is an important financial investment, which is why it's worth solidifying your decison with reliable market research. Moving away from traditional theoretical research, POTLOC suggests you to examine your future clientele in order to accurately measure their interest — find out how locals feel about you joining their neighborhood or shopping centre before even signing a lease.

The client experience

Placing consumers at the heart of market research is paramount to establishing a client experience that responds to the local demand.

Custom-made survey

We produce an entirely personalized survey for each project. It is hosted on and adapted for all devices: computers, smartphones and tablets. Thanks to its simple and modern interface, POTLOC's studies are made to be easy-to-use.

The campaign

In order to obtain a statistically representative sample, POTLOC creates a sponsored campaign online. The campaign is geolocated to target the desired neighbourhood until the campaign goals have been reached. POTLOC guarantees audience participation.

A detailed portrait of local demand

While the majority of players in the commerce industry utilize the same generic macroeconomic data, POTLOC analyzes market research for real consumer needs: quantitative and qualitative.

Sociodemographic profiles

Age, gender, number of children, mode of transportation, location: the local demand is correlated with various sociodemographic profiles

Analyse the competition

Frequently-visited businesses, frequency of visits, average buying power, strong points, weaknesses: discover how to differentiate yourself from what is currently being offered.

Interest in your brand

If my business were to open, would you come? If yes, how often? How much would you spend on an average visit? Obtain the answers you really need from your future clientele.

A database of ambassadors

By surveying thousands of local consumers, you will build a database of ambassadors, ready to invest in your brand.

The right business in the right place

This is your 1st store

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