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Successfully develop your shopping centre with new business

Fight against commercial vacancy: be proactive in your search for tenants

The solution that fights vacancy

As the world becomes increasingly digital, stores don't need the same physical space as before and are abandoning shopping centres. Retailers only stay in high-demand areas, and lease negotiations are becoming more and more precarious. Discover how POTLOC can help you to secure your best tenants long-term.

Develop your profit by the square meter

Forget about impractical theoretical market research: POTLOC's approach allows you to properly tune in to your current and potential clients, and to develop a tenant tailored to their needs. POTLOC will allow you to discern real local demand, and will help you to persuade the right businesses to sign contracts.

The client experience

Placing consumers at the heart of market research is paramount to co-constructing healthy shopping centres.

Custom-made surveys

We produce an entirely personalized survey for each project. It is hosted on and adapted for all devices: computers, smartphones and tablets. Thanks to its simple and modern interface, POTLOC's studies are made to be easy-to-use.

The campaign

In order to obtain a statistically representative sample, POTLOC creates a sponsored campaign online. The campaign is geolocated to target the desired neighbourhood until the campaign goals have been reached. POTLOC guarantees audience participation.

A detailed portrait of local demand

While the majority of players in the commerce industry utilize the same generic macroeconomic data, POTLOC analyzes market research for real consumer needs: quantitative and qualitative.

Sociodemographic profiles

Age, gender, number of children, mode of transportation, location: the local demand is correlated with various sociodemographic profiles

Consumer habits

Frequency, buying power, businesses they currently visit, the customer experience (NPS): discover how your clients shop.

Expressed needs

Discover which businesses are the highest in demand, and use this information the next time you're recruiting for commercial spaces.

The right business in the right place

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