Survey methodology

Web Panels: Benefits and Limitations

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In the last fifteen years, web panels have been described as an efficient method in market surveys. You might have guessed that the massive adoption of the internet and computing applications among the general public…

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10 New Technologies That Will Disrupt Consumer Research

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Consumer research is currently undergoing a transformation due to a number of emerging technologies. Here are ten noteworthy aspects of this revolution that will tremendously help market researchers in the near future. Artificial Intelligence According…

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How DIY Surveys and online polls disrupt the market research industry

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The world’s leading survey provider, Survey Monkey, went public on September 26th, 2018 to the tune of $1.5 billion. Google Consumer Surveys has reached 50 countries, and Instagram makes polling users instant and engaging. While…

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The 10 advantages of POTLOC consumer studies

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Let’s be frank: everyone hates surveys. Consumers don’t have the time (or the interest) to give you feedback. So how on earth does POTLOC miraculously convince thousands of consumers to participate in their surveys every…

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nps connaitre la satisfaction de vos clients

NPS: Know your client satisfaction

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Utilizing Net Promoter Score (NPS) has been growing as a marketing trend over the last few years. NPS is the ultimate chief indicator of client satisfaction and loyalty.Fred Reichheld is an author and American consultant…

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Trade area, Isochrone plan and Isodistance map

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To understand the way traffic functions around a store or shopping centre, it’s helpful to properly analyze its Trade area, its isochrone map and its isodistance zone. It helps to understand who are your clients,…

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