Survey methodology

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Retailers Are Increasingly Leveraging Their Email List to Get Customer Insights

1000 667 POTLOC INSIGHTS

Why Emails Lists Are Still A Huge Assets for Retailers Email lists aren’t dead. While it’s not a new marketing channel and open rates have been dimnishing, email lists are still highly strategic for most…

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How Rewards Programs Are Changing Consumer Research

2472 1648 POTLOC INSIGHTS

Loyalty programs are nothing new, in fact they date back a century ago. A notable, early effort was the US-based S&H Green Stamp program in the 1930’s. Consumers were provided with small stamps when they…

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The democratization of consumer research is accelerating

916 611 POTLOC INSIGHTS

The marketing research industry is facing several headwinds. Still, it has never been easier and as inexpensive to get consumer opinion. Not only is it possible to reach them very affordably through the internet, but…

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Why Customer Intercept Can Be A Great Tool For Retailers… Despite Its Limitations

1575 1050 POTLOC INSIGHTS

Have you ever been asked to provide feedback on your shopping experience at the mall? By a real human that is? Chances are you took part in an intercept survey. An intercept survey is a…

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Online reviews are disrupting the consumer researcher industry

600 235 POTLOC INSIGHTS

OpenTable, TripAdvisor, Google Reviews, Yelp, Foursquare, Facebook, Amazon, Booking.com, the list goes on. All of these well-established brands rely on consumer-generated content to generate a huge amount of retailers’ and products’ reviews.   Consumers took…

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The elephant in the room: how Big Data at FAANG could eat the market research industry for breakfast

1940 1198 POTLOC INSIGHTS

The Market Research Industry hit the $45USD billion mark in 2017. However, growth is slowing, decreasing to 2% since 2015. Companies are hungrier than ever for constant insights into consumer behaviour, feedback on usage and…

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