Survey methodology

head of research potloc

Data Quality in the age of consumer panels: an interview with Potloc’s head of research Marc Di Gaspero

1692 831 POTLOC INSIGHTS

Marc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team that delivers hundreds…

read more
nps net promoter score

Everything You Need to Know About NPS (Net Promoter Score)

750 500 POTLOC INSIGHTS

What does NPS stand for? Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the business world and provides the core measurement for…

read more
social media

5 reasons to use social media for your consumer studies

770 515 POTLOC INSIGHTS

Information has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element of corporate strategy.   The rise of social media has…

read more
wallet money

How Customer Experience Research Pays Off

2000 1333 POTLOC INSIGHTS

In the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them.   Over 67% of customers cite bad experience as the reason for turnover, though…

read more

The Rise of Social Media Surveys

1280 853 POTLOC INSIGHTS

Social media surveys aren’t much different from the mail surveys of the old days; they are, after all, lists of questions people can answer by themselves. However, instead of being sent by mail, those online…

read more
email-macbook

Retailers Are Increasingly Leveraging Their Email List to Get Customer Insights

1000 667 POTLOC INSIGHTS

Why Emails Lists Are Still A Huge Assets for Retailers Email lists aren’t dead. While it’s not a new marketing channel and open rates have been dimnishing, email lists are still highly strategic for most…

read more