Retail trends

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How to help your clients become better consumers

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Green in their heart, dull in their actions … a new generation of half-green consumers with great ambition but little money is growing fast.   Consumers are largely in favour of ethical and responsible commercial…

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Are ethical shoppers really just trendy hypocrites?

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Shopping ethically has never been more popular than it is now. At least, that’s what studies seem to suggest. In 2013, only 2% of consumers were interested in a sustainable lifestyle. Today, the response is…

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Why are billionaire hippies successful three times over?

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What do Ben Cohen and Jerry Greenfield of Ben & Jerry’s, John Mackey of Whole Foods and Yvon Chouinard of Patagonia have in common? They all built commercial empires that made them billionaires. But it’s bigger than that:…

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Is Retail Dead?

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Headlines are announcing brand closures with a vengeance. We’re living in a state of retail fearmongering, with claims that “retail is dying, we’re living in the retail apocalypse: the greatest closures ever seen…” Media is…

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Why greenwashing is a (nearly) perfect marketing strategy

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The businesses with the strongest reputations are not the most virtuous. If we compare the 10 companies that are best known for their ethics worldwide against the 10 that have invested the most in education—a…

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PRESS REVIEW : THE GREAT RETAIL BIFURCATION

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No one is fooled; the alleged “retail apocalypse” is under investigation.   We need to find that special something: that integral piece of information that will bring order to the ideas floating around in the…

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