Inspirational

Why Stadiums Need to Listen to Sports Fans

1028 420 POTLOC BLOG

Across North America, stadium audiences are dropping sharply. The Major League Baseball (MLB) loses nearly a million spectators a year. The National Football League (NFL) and Canadian Football League (CFL) are undergoing a similar situation.…

read more

How To Use Scarcity To Increase Sales

1920 1280 POTLOC BLOG

You have probably noticed that some retail stores and restaurants limit the number of items they have in stock, the number of tables they can serve or even their opening hours. Such creates “scarcity”, and…

read more

20 influencers in the world of retail in Canada

1993 1007 POTLOC BLOG

We at POTLOC would like to take the time to recognize Canadian industry professionals whose influence can be felt throughout the world of retail. Whether it’s developing new software that disrupts the retail industry, revitalizing…

read more

Are Malls Turning into Disneyland for Adults?

1217 526 POTLOC BLOG

The traditional mall shopping experience as you know it is changing. Due to the rise of online shopping many malls suffered and were forced to close. Consumers expect more, wanting not just to shop but…

read more

How DIY Surveys and online polls disrupt the market research industry

1980 971 POTLOC BLOG

The world’s leading survey provider, Survey Monkey, went public on September 26th, 2018 to the tune of $1.5 billion. Google Consumer Surveys has reached 50 countries, and Instagram makes polling users instant and engaging. While…

read more

Honey I Shrunk the Store!

1663 946 POTLOC BLOG

It is no secret that the North American retail landscape has faced some challenges in recent years. Consumption patterns have changed due to increasing inventory costs, the emergence of e-commerce giants such as Amazon, stagnant…

read more