Customer research

How Rewards Programs Are Changing Consumer Research

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Loyalty programs are nothing new, in fact they date back a century ago. A notable, early effort was the US-based S&H Green Stamp program in the 1930’s. Consumers were provided with small stamps when they…

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Why Customer Intercept Can Be A Great Tool For Retailers… Despite Its Limitations

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Have you ever been asked to provide feedback on your shopping experience at the mall? By a real human that is? Chances are you took part in an intercept survey. An intercept survey is a…

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The 10 advantages of POTLOC consumer studies

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Let’s be frank: everyone hates surveys. Consumers don’t have the time (or the interest) to give you feedback. So how on earth does POTLOC miraculously convince thousands of consumers to participate in their surveys every…

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consommation-responsable

Are ethical shoppers really just trendy hypocrites?

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Shopping ethically has never been more popular than it is now. At least, that’s what studies seem to suggest. In 2013, only 2% of consumers were interested in a sustainable lifestyle. Today, the response is…

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Why are billionaire hippies successful three times over?

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What do Ben Cohen and Jerry Greenfield of Ben & Jerry’s, John Mackey of Whole Foods and Yvon Chouinard of Patagonia have in common? They all built commercial empires that made them billionaires. But it’s bigger than that:…

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Shopping centres: using the Net Promoter Score to retain clientele

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On average, an industry’s Net Promoter leader outgrows its competitors by a factor greater than two times. The Net Promoter Score (NPS) is a measurement of client satisfaction and has become a reference point for…

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