Customer experience

Experiential retail is revolutionizing the industry… and has been for decades

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People don’t just shop anymore. They want to live an experience. It isn’t just a buzzword: commercial streets and shopping centres are increasingly shifting towards experiential retail. There’s an ongoing joke that there are more…

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millennials

Millennials’ true impact on retail

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Rethinking our relationship with Millennials Over the past several years, the professional sphere has been in a state of panic, meticulously preparing for the day Millennials would arrive on the consumer market. Young consumers born…

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Shopping centres: using the Net Promoter Score to retain clientele

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On average, an industry’s Net Promoter leader outgrows its competitors by a factor greater than two times. The Net Promoter Score (NPS) is a measurement of client satisfaction and has become a reference point for…

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ville course non-clients

How to understand your non-shoppers and get them through the door

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Non-shoppers represent the targeted clientele that currently does not visit your store. Understanding them is of the utmost importance, because these potential consumers have a lot to teach you about the reasons behind their absence.…

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nps connaitre la satisfaction de vos clients

NPS: Know your client satisfaction

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Utilizing Net Promoter Score (NPS) has been growing as a marketing trend over the last few years. NPS is the ultimate chief indicator of client satisfaction and loyalty.Fred Reichheld is an author and American consultant…

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