Customer experience | POTLOC INSIGHTS

15/04/2019

5 consumer profiles with opinions that matter

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Several different consumer profiles comprise a single store’s clientele. These groups of consumers have their own specific buying habits and expectations; efficiently attracting them into your store requires a distinct form of treatment. Here is…

09/04/2019

Do mini Shopping Carts for Kids increase sales?

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Customer in Training, reads the little flag-shaped sign. The six-year-old girl valiantly pushes her mini shopping cart down the aisles, her candy-pink fairy costume making waves with each step. Some customers find it touching. But…

04/04/2019

Voice of Customer programs could have saved these 5 retailers

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After 130 years of existence, Sears found itself under the US creditor protection act on October 14. What lesson should be learned from this major event? Never stop listening to your customers and implementing Voice…

13/03/2019

Amazon Go, a Window into the Future of Retail?

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Amazon entered the food retail space when it launched AmazonFresh in March 2017 and has found other ways to grow its footprint in the sector, acquiring Whole Foods in the process. The retail giant could…

06/03/2019

Everything you always wanted to know about Omnichannel

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Many companies already have an omnichannel strategy. Is this the first time you’ve heard these words? If so, then you are part of the 55% of companies that have not developed an ominchannel strategy. …

01/02/2019

How To Deliver A Great Customer Experience On A Consistent Basis

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Delivering a great customer experience is not that difficult for a small shopkeeper who doesn’t have any employees. It’s all about knowing the products, understanding the customers and doing the right thing for them. When…