Customer analysis

Why Stadiums Need to Listen to Sports Fans

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Across North America, stadium audiences are dropping sharply. The Major League Baseball (MLB) loses nearly a million spectators a year. The National Football League (NFL) and Canadian Football League (CFL) are undergoing a similar situation.…

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How To Use Scarcity To Increase Sales

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You have probably noticed that some retail stores and restaurants limit the number of items they have in stock, the number of tables they can serve or even their opening hours. Such creates “scarcity”, and…

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Online reviews are disrupting the consumer researcher industry


OpenTable, TripAdvisor, Google Reviews, Yelp, Foursquare, Facebook, Amazon,, the list goes on. All of these well-established brands rely on consumer-generated content to generate a huge amount of retailers’ and products’ reviews.   Consumers took…

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5 strategies to get your customers’ emails

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The mailing list has not gotten the love it deserves. The Direct Marketing Association found that, for every one dollar invested in email marketing, there was a $39.40 return. Furthermore, retailers that grow their email…

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Retailers: Five Non-Negotiable Expectations of the Future Clients

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The needs of tomorrow must be identified today. What made a business stand out yesterday is now industry standard. How you remain competitive is unique to your business, but changes in expectations about retail practices…

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How to help your clients become better consumers

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Green in their heart, dull in their actions … a new generation of half-green consumers with great ambition but little money is growing fast. Consumers are largely in favour of ethical and responsible commercial products,…

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