Consumer research

customer centric

The advantages of a customer-centric strategy

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Placing the client at the centre of your company’s concerns has become a key step in putting a strong marketing strategy in place.   It is rumoured that Amazon CEO Jeff Bezos likes having an…

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social media

5 reasons to use social media for your consumer studies

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Information has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element of corporate strategy.   The rise of social media has…

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How to use Trade Areas strategically?

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In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how the geographical origin of your customers influences your business results.…

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How To Deliver A Great Customer Experience On A Consistent Basis

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Delivering a great customer experience is not that difficult for a small shopkeeper who doesn’t have any employees. It’s all about knowing the products, understanding the customers and doing the right thing for them. When…

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ranking

3 Approaches to Measuring Customer Satisfaction

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Businesses that consistently deliver quality services or products to their respective markets usually have mastered the art of customer satisfaction. This is not a walk in the park. Sustained customer satisfaction means that you have…

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store-bags-shoes

Why The Luxury Retail Segment Is Exploding In Canada

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The Canadian luxury retail market is red hot right now. Indeed, there has has been an increase of upscale brands opening flagship stores in major cities (especially Toronto and Vancouver) over the last three years,…

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