Consumer research | POTLOC INSIGHTS

26/01/2021

The Future Of Research Is Social

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With 3.96 billion people using social media today, sampling on social channels is the next research frontier. According to Hootsuite’s latest Digital Statshot Report, more than half of the world’s population is now on…

09/12/2020

Potloc raises $20M in Series A

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At Potloc, we’ve been working towards a clear vision of the future of consumer research —one that has evolved with the modern consumer and along with their use of social media. One that for consumers…

09/07/2020

7 Myths About Social Media Surveys Debunked

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Social media surveys are the newest addition to consumer research methodologies. While social networks have been around for a while now, research methodologies have remained somewhat within the traditional spectrum of online panels, phone and…

04/06/2020

Stats to Make the Most out of your Consumer Research on Social Media

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Social media networks have been around for a while. Back in 1997, Six Degrees was all the rage until Facebook took the crown in 2004. In the following years, many entrepreneurs attempted to become the…

16/04/2020

Potloc Study: Canadian health workers share their insights from the front lines of the COVID-19 pandemic

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At Potloc, we wanted to give a voice to the brave health workers who are in the front lines of the COVID-19 outbreak. We are releasing data from a study conducted in partnership with the…

26/02/2020

Data Quality in the age of consumer panels: an interview with Potloc’s head of research Marc Di Gaspero

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Marc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team that delivers hundreds…