Consumer research | POTLOC INSIGHTS

09/07/2020

7 Myths About Social Media Surveys Debunked

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Social media surveys are the newest addition to consumer research methodologies. While social networks have been around for a while now, research methodologies have remained somewhat within the traditional spectrum of online panels, phone and…

04/06/2020

Stats to Make the Most out of your Consumer Research on Social Media

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Social media networks have been around for a while. Back in 1997, Six Degrees was all the rage until Facebook took the crown in 2004. In the following years, many entrepreneurs attempted to become the…

16/04/2020

Potloc Study: Canadian health workers share their insights from the front lines of the COVID-19 pandemic

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At Potloc, we wanted to give a voice to the brave health workers who are in the front lines of the COVID-19 outbreak. We are releasing data from a study conducted in partnership with the…

26/02/2020

Data Quality in the age of consumer panels: an interview with Potloc’s head of research Marc Di Gaspero

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Marc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team that delivers hundreds…

18/10/2019

5 key findings of Potloc’s survey for the Canadian Federal Election

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At Potloc we thrive on curiosity. And it is the consumers we question that guide our never-ending learning path. So, to spice things up a little, we decided to use our methodology –and the brains…

05/06/2019

Everything You Need to Know About NPS (Net Promoter Score)

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What does NPS stand for? Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the business world and provides the core measurement for…