Consumer research

5 reasons why transforming consumer research into a new communication channel is a great idea.

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Out with the old, in with the new Traditionally, consumer research has been about asking questions to consumers to understand their behaviors. No matter what method is being used, once the survey is over, the…

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Potloc team celebrates Series A Nov 2019

From a kitchen table to raising $13M in Series A

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At Potloc, we’ve been working towards a clear vision of the future of consumer research —one that has evolved with the modern consumer. One that for consumers is a seamless, non-intrusive way to express their…

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5 key findings of Potloc’s survey for the Canadian Federal Election

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At Potloc we thrive on curiosity. And it is the consumers we question that guide our never-ending learning path. So, to spice things up a little, we decided to use our methodology –and the brains…

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nps net promoter score

Everything You Need to Know About NPS (Net Promoter Score)

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What does NPS stand for? Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the business world and provides the core measurement for…

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customer centric

The advantages of a customer-centric strategy

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Placing the client at the centre of your company’s concerns has become a key step in putting a strong marketing strategy in place.   It is rumoured that Amazon CEO Jeff Bezos likes having an…

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social media

5 reasons to use social media for your consumer studies

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Information has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element of corporate strategy.   The rise of social media has…

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