Consumer Research

Why Stadiums Need to Listen to Sports Fans

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Across North America, stadium audiences are dropping sharply. The Major League Baseball (MLB) loses nearly a million spectators a year. The National Football League (NFL) and Canadian Football League (CFL) are undergoing a similar situation.…

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Why The Luxury Retail Segment Is Exploding In Canada

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The Canadian luxury retail market is red hot right now. Indeed, there has has been an increase of upscale brands opening flagship stores in major cities (especially Toronto and Vancouver) over the last three years,…

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The Rise of Social Media Surveys

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Social media surveys aren’t much different from the mail surveys of the old days; they are, after all, lists of questions people can answer by themselves. However, instead of being sent by mail, those online…

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Retailers Are Increasingly Leveraging Their Email List to Get Customer Insights

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Why Emails Lists Are Still A Huge Assets for Retailers Email lists aren’t dead. While it’s not a new marketing channel and open rates have been dimnishing, email lists are still highly strategic for most…

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The democratization of consumer research is accelerating

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The marketing research industry is facing several headwinds. Still, it has never been easier and as inexpensive to get consumer opinion. Not only is it possible to reach them very affordably through the internet, but…

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10 New Technologies That Will Disrupt Consumer Research

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Consumer research is currently undergoing a transformation due to a number of emerging technologies. Here are ten noteworthy aspects of this revolution that will tremendously help market researchers in the near future. Artificial Intelligence According…

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