Consumer Research

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3 Approaches to Measuring Customer Satisfaction

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Businesses that consistently deliver quality services or products to their respective markets usually have mastered the art of customer satisfaction. This is not a walk in the park. Sustained customer satisfaction means that you have…

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How Customer Experience Research Pays Off

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In the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them.   Over 67% of customers cite bad experience as the reason for turnover, though…

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Why Stadiums Need to Listen to Sports Fans

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Across North America, stadium audiences are dropping sharply. The Major League Baseball (MLB) loses nearly a million spectators a year. The National Football League (NFL) and Canadian Football League (CFL) are undergoing a similar situation.…

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Why The Luxury Retail Segment Is Exploding In Canada

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The Canadian luxury retail market is red hot right now. Indeed, there has has been an increase of upscale brands opening flagship stores in major cities (especially Toronto and Vancouver) over the last three years,…

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The Rise of Social Media Surveys

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Social media surveys aren’t much different from the mail surveys of the old days; they are, after all, lists of questions people can answer by themselves. However, instead of being sent by mail, those online…

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Retailers Are Increasingly Leveraging Their Email List to Get Customer Insights

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Why Emails Lists Are Still A Huge Assets for Retailers Email lists aren’t dead. While it’s not a new marketing channel and open rates have been dimnishing, email lists are still highly strategic for most…

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