Consumer analysis

fruits vegetables ethics

How to help your clients become better consumers

1500 746 POTLOC INSIGHTS

Green in their heart, dull in their actions … a new generation of half-green consumers with great ambition but little money is growing fast.   Consumers are largely in favour of ethical and responsible commercial…

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consommation-responsable

Are ethical shoppers really just trendy hypocrites?

1619 1080 POTLOC INSIGHTS

Shopping ethically has never been more popular than it is now. At least, that’s what studies seem to suggest. In 2013, only 2% of consumers were interested in a sustainable lifestyle. Today, the response is…

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ville course non-clients

How to understand your non-shoppers and get them through the door

2695 1012 POTLOC INSIGHTS

Non-shoppers represent the targeted clientele that currently does not visit your store. Understanding them is of the utmost importance, because these potential consumers have a lot to teach you about the reasons behind their absence.…

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