Consumer analysis

nps net promoter score

Everything You Need to Know About NPS (Net Promoter Score)

750 500 POTLOC INSIGHTS

What does NPS stand for? Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the business world and provides the core measurement for…

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social media

5 reasons to use social media for your consumer studies

770 515 POTLOC INSIGHTS

Information has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element of corporate strategy.   The rise of social media has…

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profile

5 consumer profiles with opinions that matter

1999 1335 POTLOC INSIGHTS

Several different consumer profiles comprise a single store’s clientele. These groups of consumers have their own specific buying habits and expectations; efficiently attracting them into your store requires a distinct form of treatment. Here is…

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Towards Data-driven Companies

2500 1494 POTLOC INSIGHTS

With the advent of Big Data, improving data performance, whether its source is internal, from surveys or market studies, is eminently strategic. Effective internal corporate structuring is therefore essential.   Today, having the right information…

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Omnichannel laptop

Everything you always wanted to know about Omnichannel

2491 1274 POTLOC INSIGHTS

Many companies already have an omnichannel strategy. Is this the first time you’ve heard these words? If so, then you are part of the 55% of companies that have not developed an ominchannel strategy.  …

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wallet money

How Customer Experience Research Pays Off

2000 1333 POTLOC INSIGHTS

In the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them.   Over 67% of customers cite bad experience as the reason for turnover, though…

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