Business development

ville course non-clients

How to understand your non-shoppers and get them through the door

2695 1012 POTLOC INSIGHTS

Non-shoppers represent the targeted clientele that currently does not visit your store. Understanding them is of the utmost importance, because these potential consumers have a lot to teach you about the reasons behind their absence.…

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Why greenwashing is a (nearly) perfect marketing strategy

2048 1365 POTLOC INSIGHTS

The businesses with the strongest reputations are not the most virtuous. If we compare the 10 companies that are best known for their ethics worldwide against the 10 that have invested the most in education—a…

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Trade area, Isochrone plan and Isodistance map

1200 784 POTLOC INSIGHTS

To understand the way traffic functions around a store or shopping centre, it’s helpful to properly analyze its Trade area, its isochrone map and its isodistance zone. It helps to understand who are your clients,…

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