Retailers

Web Panels: Benefits and Limitations

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In the last fifteen years, web panels have been described as an efficient method in market surveys. You might have guessed that the massive adoption of the internet and computing applications among the general public…

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fnac

Measuring Sales per square foot in an Omni-Channel World

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An interesting reality is taking shape these days in the retail world.   How do shopping mall owners, and retailers, across Canada – and the United States – adjust their way of thinking when it…

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10 New Technologies That Will Disrupt Consumer Research

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Consumer research is currently undergoing a transformation due to a number of emerging technologies. Here are ten noteworthy aspects of this revolution that will tremendously help market researchers in the near future. Artificial Intelligence According…

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local

5 Ways To Do Local Marketing That Does Not Cost You An Arm And A Leg

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The rise of powerful digital networks has given more tools for retailers to do local marketing campaigns. Nowadays you can reach out to customers within specific geographical zones and venues through listings and ads that…

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How DIY Surveys and online polls disrupt the market research industry

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The world’s leading survey provider, Survey Monkey, went public on September 26th, 2018 to the tune of $1.5 billion. Google Consumer Surveys has reached 50 countries, and Instagram makes polling users instant and engaging. While…

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customers emails

5 strategies to get your customers’ emails

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The mailing list has not gotten the love it deserves. The Direct Marketing Association found that, for every one dollar invested in email marketing, there was a $39.40 return. Furthermore, retailers that grow their email…

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