Retailers

grocery-store

The Rise of Grocerytainment

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These days the grocery store has become much more than just a place to buy food and household goods.   It’s now a social gathering place – and in some cases even a place to…

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The Rise of Social Media Surveys

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Social media surveys aren’t much different from the mail surveys of the old days; they are, after all, lists of questions people can answer by themselves. However, instead of being sent by mail, those online…

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showcase sale retailer

How To Use Scarcity To Increase Sales

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You have probably noticed that some retail stores and restaurants limit the number of items they have in stock, the number of tables they can serve or even their opening hours. Such creates “scarcity”, and…

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email-macbook

Retailers Are Increasingly Leveraging Their Email List to Get Customer Insights

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Why Emails Lists Are Still A Huge Assets for Retailers Email lists aren’t dead. While it’s not a new marketing channel and open rates have been dimnishing, email lists are still highly strategic for most…

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How Rewards Programs Are Changing Consumer Research

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Loyalty programs are nothing new, in fact they date back a century ago. A notable, early effort was the US-based S&H Green Stamp program in the 1930’s. Consumers were provided with small stamps when they…

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hand-smartphone

The democratization of consumer research is accelerating

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The marketing research industry is facing several headwinds. Still, it has never been easier and as inexpensive to get consumer opinion. Not only is it possible to reach them very affordably through the internet, but…

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