Retailers

gift-reward

How Rewards Programs Are Changing Consumer Research

2457 1475 POTLOC INSIGHTS

Loyalty programs are nothing new, in fact they date back a century ago. A notable, early effort was the US-based S&H Green Stamp program in the 1930’s. Consumers were provided with small stamps when they…

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hand-smartphone

The democratization of consumer research is accelerating

916 611 POTLOC INSIGHTS

The marketing research industry is facing several headwinds. Still, it has never been easier and as inexpensive to get consumer opinion. Not only is it possible to reach them very affordably through the internet, but…

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Why Customer Intercept Can Be A Great Tool For Retailers… Despite Its Limitations

1575 1050 POTLOC INSIGHTS

Have you ever been asked to provide feedback on your shopping experience at the mall? By a real human that is? Chances are you took part in an intercept survey. An intercept survey is a…

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peoples phone

20 influencers in the world of retail in Canada

1993 1007 POTLOC INSIGHTS

We at POTLOC would like to take the time to recognize Canadian industry professionals whose influence can be felt throughout the world of retail. Whether it’s developing new software that disrupts the retail industry, revitalizing…

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robot ipad experience artificial intelligence ai

How AI Can Improve Customer Experience

2185 1457 POTLOC INSIGHTS

In the past few years, artificial intelligence (commonly referred to as “AI”) has made immense progress and has found many applications in various industries. The retail sector is no exception. In a recent study conducted…

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reviews-consumer

Online reviews are disrupting the consumer researcher industry

600 235 POTLOC INSIGHTS

OpenTable, TripAdvisor, Google Reviews, Yelp, Foursquare, Facebook, Amazon, Booking.com, the list goes on. All of these well-established brands rely on consumer-generated content to generate a huge amount of retailers’ and products’ reviews.   Consumers took…

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