Retailers

shopping centre design

Voice of Customer programs could have saved these 5 retailers

6000 2250 POTLOC INSIGHTS

After 130 years of existence, Sears found itself under the US creditor protection act on October 14. What lesson should be learned from this major event? Never stop listening to your customers and implementing Voice…

read more

How to use Trade Areas strategically?

2068 1037 POTLOC INSIGHTS

In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how the geographical origin of your customers influences your business results.…

read more
starbucks

The Secret to a Successful International Expansion

704 472 POTLOC INSIGHTS

We all know about Target, which lost $2 Billion over two years on Canadian soil. Many giants, leaders in their sector, have failed despite their size, resources, and their strategy.   The most recent one…

read more
book rules 4

4 Golden rules of retail survival

800 438 POTLOC INSIGHTS

In a complex world, being intelligent means ignoring the irrelevant rather than accumulating an abundance of information. Yet retailers rely on increasingly more complex data in order to act. Almost all of their forecasts turn…

read more
amazon go store retail

Amazon Go, a Window into the Future of Retail?

1024 576 POTLOC INSIGHTS

Amazon entered the food retail space when it launched AmazonFresh in March 2017 and has found other ways to grow its footprint in the sector, acquiring Whole Foods in the process. The retail giant could…

read more
Omnichannel laptop

Everything you always wanted to know about Omnichannel

2491 1274 POTLOC INSIGHTS

Many companies already have an omnichannel strategy. Is this the first time you’ve heard these words? If so, then you are part of the 55% of companies that have not developed an ominchannel strategy.  …

read more