Retailers

consommation-responsable

Are ethical shoppers really just trendy hypocrites?

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Shopping ethically has never been more popular than it is now. At least, that’s what studies seem to suggest. In 2013, only 2% of consumers were interested in a sustainable lifestyle. Today, the response is…

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patagonia

Why are billionaire hippies successful three times over?

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What do Ben Cohen and Jerry Greenfield of Ben & Jerry’s, John Mackey of Whole Foods and Yvon Chouinard of Patagonia have in common? They all built commercial empires that made them billionaires. But it’s bigger than that:…

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Shopping centres: using the Net Promoter Score to retain clientele

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On average, an industry’s Net Promoter leader outgrows its competitors by a factor greater than two times. The Net Promoter Score (NPS) is a measurement of client satisfaction and has become a reference point for…

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ville course non-clients

How to understand your non-shoppers and get them through the door

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Non-shoppers represent the targeted clientele that currently does not visit your store. Understanding them is of the utmost importance, because these potential consumers have a lot to teach you about the reasons behind their absence.…

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Is Retail Dead?

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Headlines are announcing brand closures with a vengeance. We’re living in a state of retail fearmongering, with claims that “retail is dying, we’re living in the retail apocalypse: the greatest closures ever seen…” Media is…

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deloitte logo

PRESS REVIEW : THE GREAT RETAIL BIFURCATION

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No one is fooled; the alleged “retail apocalypse” is under investigation.   We need to find that special something: that integral piece of information that will bring order to the ideas floating around in the…

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