Management and Marketing

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Web Panels: Benefits and Limitations

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In the last fifteen years, web panels have been described as an efficient method in market surveys. You might have guessed that the massive adoption of the internet and computing applications among the general public…

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5 Ways To Do Local Marketing That Does Not Cost You An Arm And A Leg

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The rise of powerful digital networks has given more tools for retailers to do local marketing campaigns. Nowadays you can reach out to customers within specific geographical zones and venues through listings and ads that…

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5 strategies to get your customers’ emails

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The mailing list has not gotten the love it deserves. The Direct Marketing Association found that, for every one dollar invested in email marketing, there was a $39.40 return. Furthermore, retailers that grow their email…

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Why successful retailers are opening in front of their main competitors?

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You’ve probably noticed many stores tend to cluster in one specific spot, with similar product and service offerings. While it might seem more logical for similar businesses to be far away from one another, two…

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Retailers: Five Non-Negotiable Expectations of the Future Clients

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The needs of tomorrow must be identified today. What made a business stand out yesterday is now industry standard. How you remain competitive is unique to your business, but changes in expectations about retail practices…

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5 Tactics to Compete With Amazon

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No one can deny Amazon’s meteoric rise. The company has reported $52.9 billion in revenue in the second quarter of the year and posted its largest profit in history ($2.5 billion in Q2). However, that doesn’t mean…

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